Why Big Tobacco’s attempts to rehabilitate its image are so dangerous
Source: theconversation.com Author: staff In September, Imperial Tobacco Canada, the Canadian subsidiary of British American Tobacco, was awarded the “Great Place to Work” certification, one of the leading authorities on workplace culture. Since then, Imperial Tobacco Canada representatives have met with graduate students across the country, including at the University of Toronto’s Rotman School of Management, York University’s Schulich School of Business and McGill University’s Desautels Faculty of Management, urging students to “come join us as we build a better tomorrow.” As of May 2022, Imperial Tobacco Canada was listed as a Presidents’ Circle Member on the University of Toronto website, to acknowledge their “vital financial support at the leadership level.” Despite Big Tobacco’s efforts to renormalize itself, we should all be very wary of engaging with the self-described “Bold, Fast, Empowered” corporate culture. Suppressing incriminating evidence British American Tobacco and other big tobacco companies have known about the clear links between smoking and a host of diseases, including cancer, since at least the 1950s. Despite this, they did not disclose their internal damning evidence. Instead, they aggressively undermined mounting scientific evidence of the public health risks associated with their products through a sophisticated array of deceitful strategies and tactics. These included funding dubious research, relying on allies that did not disclose their links to the industry, along with other forms of aggressive lobbying and marketing. Fast forward 70 years, and tobacco remains the leading cause of cancer worldwide today. Epidemiologist Prabhat Jha estimates that one death results from each [...]