A nicotine fix without lighting up?
2/5/2007 Wilmington, DE Eric Ruth Delaware Online (www.delawareonline.com) Lots of products out there claim they'll help people overcome smoking. Now comes one that aims to help them overcome smoking bans. Smokers who are finding themselves frazzled by today's increasingly tobacco-hostile world can now lotion up when they feel like lighting up, courtesy of a nicotine gel that is rubbed into their hands, purportedly giving hours of crave-free existence. Already marketed around the world, "Nicogel" recently made its U.S. debut at Delaware's Happy Harry's drugstores and other Walgreen locations. Unlike the pricey patches, lozenges and gums that now fill shelves, Nicogel makes no claim to being a "nicotine-replacement therapy" that helps smokers quit. Instead, the amber nicotine gel is specifically marketed with the idea of allowing smokers to get a fix when they're stuck in a smoke-free place -- which in Delaware includes just about every existing public building, and even a few grassy fields. Made from tobacco, each packet delivers enough nicotine to get users through four hours without a smoke, its makers claim. Nicogel arrives at a time when smoking bans are increasing, along with the potential for profit for makers of nicotine therapies and other products. Last year, the National Bureau of Economic Research Inc., a nonprofit economic research group, estimated that smoking-cessation ventures overall had retail sales of nearly $1 billion annually and were spending more than $100 million annually on advertising. Sales research company MarketResearch.com recently estimated that sales of over-the-counter smoking-cessation products will grow to [...]