New shock tactics to scare smokers
2/12/2006 Australia Paul Dyer news.com.au Smokers will soon be confronted with images of mouth cancer, gangrenous feet, rotting tongues and diseased lungs on every pack of cigarettes. The graphic images will be displayed on the packets from March 1. Smokers – and shoppers – will be confronted with the gruesome images as part of a new "in your face" anti-smoking campaign. The aim is to shock people into quitting smoking and prevent young people from taking up the habit, which has been linked to heart disease, stroke and lung cancer. It is also targeting people who have quit smoking but are at risk of a relapse. The 14 images depict the health effects of smoking, including lung cancer, emphysema, gangrene, clogged arteries, peripheral vascular disease and heart disease. Other images include graphs showing the number of smoking-related deaths in Australia and a picture of a child on a respirator with the caption: "Don't let children breathe your smoke". Christopher Pyne, who is Federal Parliamentary Secretary to Health Minister Tony Abbott, said new packaging was a ramping up of the campaign to show the dangers of smoking. "Warnings on tobacco product packaging have been telling us this for more than 30 years," he said. "Sadly, very few Australians realise the full extent of the illness and disease which smoking causes." Mr Pyne said a review of cigarette labelling had been prompted by a perceived "complacency" among smokers about the old text warnings. The new warnings will cover 30 per cent of [...]