Study: Tobacco Cos. Wooed Female Smokers
5/31/2005 Boston, MA Michael Kunzelman apnews.myway.com Tobacco companies did elaborate research on women to figure out how to hook them on smoking - even toying with the idea of chocolate-flavored cigarettes that would curb appetite, according to a new analysis. Researchers at Harvard University's School of Public Health said they examined more than 7 million documents - some dating back to 1969, others as recent as 2000 - for new details about the industry's efforts to lure more women smokers. Carrie Carpenter, the study's lead author, said companies' research went far beyond a marketing or advertising campaign. "They did so much research in such a sophisticated way," she said. "Women should know how far the tobacco industry went to exploit them." The report, published in the June issue of the journal Addiction, says tobacco companies looked for ways to modify their cigarettes to give women the illusion they could puff their way into a better life. One of the documents, a 1993 internal report from Phillip Morris, extolled the virtues of making a longer, slimmer cigarette that offered the false promise of a "healthier" product. "Most smokers have little notion of their brand's tar and nicotine levels," the report states. "Perception is more important than reality, and in this case the perception is of reduced tobacco consumption." A Phillip Morris spokesman declined to comment on the report, saying the company hasn't had a chance to fully review it. The Harvard researchers spent more than a year sifting through an online [...]