Smoking Scenes in Movies Have Increased … Why?

Source: www.healthline.com Author: Shawn Radcliffe After several years of decline, tobacco use depicted in movies is on the rise again. Does it matter? Where there’s smoke, there’s … probably a PG-13 rated movie. A new study shows that tobacco incidents depicted in top-grossing movies in the United States are once again on the rise, breaking an earlier decline. This is true despite public health efforts outside theaters to reduce smoking by children and teens. “If the progress that we had seen between 2005 and 2010 had continued, all of the youth-rated films would have been smoke-free in 2015,” said study author Stanton Glantz, PhD, professor of medicine, and director of the University of California San Francisco (UCSF) Center for Tobacco Control Research and Education. The July 7 study in the Centers for Disease Control and Prevention’s Morbidity and Mortality Weekly Report (MMWR) found that the total number of tobacco incidents in top-grossing movies increased 72 percent between 2010 and 2016. It also increased 43 percent in PG-13 movies. Tobacco incidents are defined as use or implied use, by an actor, of cigarettes, cigars, pipes, hookah, smokeless tobacco products, or electronic cigarettes. This increase comes as the number of movies showing tobacco declined — meaning fewer movies account for a greater number of tobacco scenes. In 2016, 41 percent of the top-grossing movies had tobacco incidents, down from 45 percent in 2010. In addition, 26 percent of youth-rated movies had tobacco incidents in 2016, a decline from 31 percent in 2010. [...]

FDA Clears First Tobacco Product for Marketing

For the first time since it was given the power to regulate tobacco, the US Food and Drug Administration (FDA) has authorized marketing of a new product. The agency said that eight new smokeless snus products, to be sold in the United States under the "General" brand name by Stockholm-based Swedish Match AB, are now authorized under the premarket tobacco application pathway, which was established by the 2009 Family Smoking Prevention and Tobacco Control Act. Snus cannot be marketed as "FDA-approved," however. "Today's action demonstrates that the premarket tobacco application process is a viable pathway under which products can be marketed, as long as the public health can be protected," said Mitch Zeller, director of the FDA's Center for Tobacco Products, in a statement. This is the first time any tobacco maker has completed the rigorous premarket tobacco application review process at the agency; others have had products approved by proving they are substantially equivalent to what is already on the market. The agency said that Swedish Match provided evidence that "these products would likely provide less toxic options if current adult smokeless tobacco users used them exclusively." The agency also agreed with the company that snus' availability would not result in substantial new use, delay quit attempts, or attract ex-smokers. Swedish Match had been seeking separately to remove warnings that snus is harmful, but the agency has not yet ruled on that request. In that separate application, Swedish Match was seeking to have the 10 types of snus it [...]

2015-11-13T15:25:42-07:00November, 2015|Oral Cancer News|

(S)-N′-Nitrosonornicotine, a constituent of smokeless tobacco, is a powerful oral cavity carcinogen in rats

Source: Oxford Journals   Abstract Currently, smokeless tobacco products are being proposed as an alternative mode of tobacco use associated with less harm. All of these products contain the tobacco-specific carcinogen N′-nitrosonornicotine (NNN). The major form of NNN in tobacco products is (S)-NNN, shown in this study to induce a total of 89 benign and malignant oral cavity tumors in a group of 20 male F-344 rats treated chronically with 14 p.p.m. in the drinking water. The opposite enantiomer (R)-NNN was weakly active, but synergistically enhanced the carcinogenicity of (S)-NNN. Thus, (S)-NNN is identified for the first time as a strong oral cavity carcinogen in smokeless tobacco products and should be significantly reduced or removed from these products without delay in order to prevent debilitating and deadly oral cavity cancer in people who use them. Abbreviations: HPLC = high-performance liquid chromatography NNK = 4-(methylnitrosamino)-1-(3-pyridyl)-1-butanone NNN = N′-nitrosonornicotine POB = pyridyloxobutyl   * This news story was resourced by the Oral Cancer Foundation, and vetted for appropriateness and accuracy.  

2013-09-09T11:37:03-07:00September, 2013|Oral Cancer News|

Most youth who use smokeless tobacco are smokers, too

By Anne HardingNEW YORK | Thu Aug 8, 2013 5:17pm EDTSOURCE: bit.ly/13INoAt Pediatrics, online August 5, 2013.  (Reuters Health) - Most young people in the U.S. who use newer smokeless tobacco products are smoking cigarettes too, according to new research. "These findings are troubling, but not surprising, as tobacco companies spend huge sums to market smokeless tobacco in ways that entice kids to start and encourage dual use of cigarettes and smokeless tobacco," Vince Willmore, vice president of communications at the Campaign for Tobacco-Free Kids, a Washington, D.C.-based advocacy organization, told Reuters Health in an email. "From 1998 to 2011, total marketing expenditures for smokeless tobacco increased by 210 percent - from $145.5 million to $451.7 million a year, according to the Federal Trade Commission," he added. Swedish-style "snus," introduced to the U.S. in 2006, and dissolvable tobacco products, introduced in 2008, are arguably less harmful than conventional chewing tobacco because they contain fewer nitrosamines, and have been promoted as safer alternatives. But public health experts have been concerned that these products could serve as a "gateway drug" to use of conventional smokeless tobacco and to cigarette smoking. To better understand the prevalence of smokeless tobacco use among young people, Dr. Gregory Connolly of the Harvard School of Public Health in Boston and his colleagues looked at data from the 2011 National Youth Tobacco Survey, which included nearly 19,000 sixth- to 12th-graders from across the country. Overall, the researchers found, 5.6 percent of young people reported using any type of [...]

2013-08-09T12:33:36-07:00August, 2013|Oral Cancer News|

“Through With Chew 2012”

Source: LeaderAdvisor.com “Through With Chew 2012” is designed to raise awareness about the variety of new smokeless tobacco products (SLT), dangerous especially to young people, not only because the amount of nicotine absorbed from these products is substantially higher than the amount absorbed from a cigarette, but also because of the aggressive marketing of these new products by the tobacco companies. Some of the latest tobacco industry innovations include tobacco dispensed in oral pouches, dissolvable tobacco (orbs) and the electronic cigarette. Aggressive marketing includes the fact that the five largest tobacco manufacturers spent $547.9 million on SLT advertising and promotions in 2008, up from the previous year by 34 percent (www.cdc.gov). A goal of the education campaign this year is to educate parents, teachers, administrators and coaches about these new products, that the packaging often resembles candy packaging, and that they are actually tobacco-containing products. Tobacco industry documents themselves indicate that SLT products are aggressively marketed toward youth, and that the industry has a strategy to progressively move youth from candy or fruit flavored products to more robust varieties for the nicotine dependent user (www.tobaccofreekids.org). Because so many people die per year due to tobacco-related illness, the tobacco companies need to find replacement users for their products. Tobacco use, no matter what form, remains the leading cause of death in this country annually. Just as in cigarettes, the leading cancer-causing agents in SLT are the tobacco-specific nitrosamines, which are formed during the growing, curing, fermenting and aging of tobacco leaves. [...]

2012-02-15T10:49:15-07:00February, 2012|Oral Cancer News|

FDA to weigh safety of tobacco lozenges, strips

Source: USA Today They may look and smell a lot like candy, but dissolvable, smokeless tobacco products aren't for kids. The safety and risks of "dissolvables" are the subject of a three-day U.S. Food and Drug Administration meeting this week. This is a concept of the Camel Orbs a smokeless tobacco product by RJ Reynolds company. The company is test marketing Camel Orbs, Camel Strips and Camel Sticks in two cities. "Dissolvables" are flavored mints, strips and sticks of smokeless tobacco. These products are not stop-smoking aids. Instead, they are designed to allow people to satisfy their cravings for nicotine in places where smoking is banned. R.J. Reynolds Tobacco Co. is test marketing Camel Orbs, Camel Strips and Camel Sticks in two cities, and Star Scientific Inc., is marketing two other dissolvable tobacco products, Ariva and Stonewall. Many public health advocates are concerned about the risks these products pose to children and teens, namely possible addiction and nicotine poisoning. "If you wanted to design a product that would appeal to youth and addict younger adolescents and adults to nicotine, this would be it," said Dr. Jonathan Winickoff, a pediatrician at Massachusetts General Hospital in Boston. "These products are designed to look like a candy and addict the user permanently." Teens can pop these products without any of the telltale signs of smoking cigarettes or the mess associated with snus, which are teabag-like pouches placed between the upper lip and gun. Before long, he said, they're addicted. Another worry is accidental [...]

2012-01-19T10:17:01-07:00January, 2012|Oral Cancer News|

Developing smokeless tobacco products for smokers: an examination of tobacco industry documents

Source: Tobacco Control 2009;18:54-59 Authors: C M Carpente et al. Objective: To investigate whether development of smokeless tobacco products (SLT) is intended to target current smokers. Methods: This study analysed internal tobacco industry documents to describe research related to the smokeless tobacco market. Relevant documents included those detailing the development and targeting of SLT products with a particular emphasis on moist snuff. Results: Cigarette and SLT manufacturers recognised that shifting demographics of SLT users, as well as indoor smoking restrictions, health concerns and reduced social acceptability of smoking could impact the growth of the SLT market. Manufacturers developed new SLT products to target cigarette smokers promoting dual cigarette and SLT use. Conclusions: Heavy marketing of new SLT products may encourage dual use and result in unknown public health effects. SLT products have been designed to augment cigarette use and offset regulatory strategies such as clean indoor air laws. In the United States, the SLT strategy may provide cigarette companies with a diversified range of products under the prospect of federal regulation. These products may pose significant challenges to efforts by federal agencies to reduce harm caused by tobacco use. Authors: C M Carpenter1, G N Connolly1, O A Ayo-Yusuf2, G Ferris Wayne1 Authors' affiliations: 1 Harvard School of Public Health, Division of Public Health Practice, Boston, Massachusetts, USA 2 Department of Community Dentistry, Faculty of Health Sciences, University of Pretoria, South Africa

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