Big Tobacco Files Lawsuit Over Anti-Smoking Ads
Source: Gothamist Author: John Del Signore A Board of Health directive could soon require any retailers selling cigarettes to display graphic warning signs (like the sample here) about the dangers of smoking, plus information on where to seek help quitting. But that would violate their First Amendment rights by focring them to "undertake graphic advocacy on behalf of the city," according to a lawsuit filed in Manhattan Supreme Court today by cigarette manufacturers' R.J. Reynolds, Philip Morris and Lorillard, along with two Queens convenience stores and two retail groups. The signs, which vividly depict the insalubrious effects of smoking on various parts of the human body (think mouth cancer and heart disease), "do not describe the risks of smoking in purely factual terms," the lawsuit claims.Furthermore, "The mandated signs crowd out other advertisements and otherwise dominate the point of sale in many smaller establishments, to the exclusion of merchandise or other messages chosen by the store owners. The signs thus deprive retailers of the limited space available for communicating with their customers and thereby restrict their speech." Say, it's nice to see Big Tobacco sticking up for the little guy, innit? In a statement, the Health Department says: Tobacco is an addictive drug that kills some 7,500 New Yorkers every year. It disables many more. Yet studies show that many smokers are still unaware of the full risks that smoking poses. By requiring cigarette vendors to post warning signs at the point of sale in retail outlets, New York City is trying to alert [...]