Source: Newsobserver.com By: Joseph G.L. Lee CHAPEL HILL -- So, now R.J. Reynolds Tobacco Company wants to help smokers "break free" from tobacco? That statement should make parents, health care providers and smokers nervous. Last month, Reynolds promoted its Camel Snus (a "spit-free" tobacco pouch) with advertisements in national magazines that read "If you've decided to quit tobacco use, we support you," under a large "2011 Smoke-free Resolution" banner. Reynolds then offered its smoke-free snus as the solution. For smokers, the majority of whom try to quit every year, the message should be to quit tobacco use, not to substitute one form of cancer for another. No safe form of tobacco use exists. Smokers who try tobacco snus products are at high risk of becoming addicted to both cigarettes and snus, thus continuing or even adding to their risk for lung, bladder, breast, cervical, oral and pancreatic cancer. In addition to running these misleading ads in People, Time and Rolling Stone, R.J. Reynolds is continuing a long-standing practice of targeting vulnerable populations such as young people, African-Americans and gays and lesbians. Last year, research in the medical journal Pediatrics implicated Reynolds' "Camel No. 9" campaign in an increase in smoking among young teenage girls. The tobacco industry has long targeted African-Americans by focusing on marketing and so-called "corporate social responsibility" strategies to buy favor with civil rights organizations. Researchers at the University of California, San Francisco estimated that the approximately $25 million in tobacco industry corporate philanthropy that funded African-American [...]