Source: Winston-Salem Journal (www2.journalnow.com) Author: Richard Craver In bars and restaurants, theaters and stadiums, malls and offices, tobacco manufacturers are trying to reassert their presence in the market with innovative smokeless products such as snus and dissolvable products. "We're meeting the adult tobacco consumer where they are in society today," said Maura Payne, a spokeswoman for R.J. Reynolds Tobacco Co. But health-advocacy groups, having won the day with bans on smoking in most public venues after a 16-year fight, are gearing up their efforts and rhetoric to try to prevent those products from taking root. "These smokeless products are likely to discourage smokers from quitting by sustaining their nicotine addiction in the growing number of places where smoking is not allowed," said Matthew Myers, the executive director of the Campaign for Tobacco-Free Kids. The evolution of the health-advocacy groups from anti-smoking to anti-tobacco is ratcheting up the moralistic aspect of buying and consuming a legal product. It also is pitting more health-care and anti-smoking officials on both sides of the smokeless debate since it's unclear whether smokeless tobacco equals reduced risk, particularly involving cancer. There have been mixed findings from the few studies that have been conducted on snus. What is clear is that the major U.S. tobacco manufacturers are putting more emphasis on smokeless products, such as snuff and snus, to gain market share and sales as the smoking rate among adults declines. Government figures show that fewer than 44 million Americans smoke, down from a peak of 53.5 million [...]