Alcohol’s hidden effects revealed in new National Health Service campaign
Source: www.medicalnewstoday.com Author: staff A new 6 million pound NHS campaign to reveal alcohol's hidden effects warns people of the unseen damage caused by regularly drinking more than the advised limits and highlights drinkers' affected organs while they sup their drink in the pub or at home. The campaign was launched recently by Public Health Minister, Gillian Merron. It forms part of a government-wide strategy to tackle the harmful effects of alcohol and is backed by major health charities. Merron said in a press statement that: "Many of us enjoy a drink - drinking sensibly isn't a problem." But, she warned that: "If you're regularly drinking more than the NHS recommended limits, you're more likely to get cancer, have a stroke or have a heart attack." The Department of Health developed the campaign with Cancer Research UK, the British Heart Foundation and the Stroke Association. Part of it entails showing a series of strong messages on TV, in the press and outdoor posters, showing how much harm drinking more than the NHS advised daily limit can do to your body. In the TV campaign, one advert of three men drinking in a pub, shows one of them with a semi-transparent body, and as he sups his beer, different organs are highlighted to show which parts the narrator, who is explaining the risks of drinking alcohol, is talking about (for example, when high blood pressure is mentioned, the heart becomes more visible). The NHS advises that women should drink no more [...]