Graphic new quit smoking television commercial
10/11/2005 New Zealand press release Scoop Independent News (www.scoop.co.nz) A graphic new television commercial showing the effects of smoking on the lungs will be launched in New Zealand on Sunday 16 October. The new Quit Group commercial shows the amount of tar deposited on an average smoker's lungs over a year. Quit Group Medical Advisor Peter Martin says over a year 150 mls of tar is deposited in the lungs of smokers who smoke 18 or 19 cigarettes each day. In its condensed form, tar is a sticky brown substance that is the main cause of lung and throat cancer in smokers. Tar can also cause unsightly yellow-brown stains on fingers and teeth, Dr Martin says. "The images showing the damage caused by tar to the lungs are graphic and confronting but realistic." Dr Martin says tar absorbed by the lungs can cause lung cells to die. Cigarette smoke paralyses or destroys the fine hairs (cilia) that line the upper airways and help protect against infection, he says. "When these fine hairs are damaged, tar can penetrate even further into your lungs, where it can do even more damage." The main message of the new commercial is that every cigarette is doing you damage. However Dr Martin says smokers' lungs will improve if they quit smoking. "Cilia that are paralysed (and not destroyed) can start to recover within three months and remove mucus from the lungs. Smokers who quit will see an improvement in chest and lung conditions such as [...]