Health officials target hazards of spit tobacco
11/1/2006 Pittsburgh, PA Anita Srikameswaran Post-Gazette.com State health authorities are today launching a media campaign intended to get teenagers to chew on a few grim realities about smokeless tobacco. According to Pennsylvania Health Secretary Dr. Calvin B. Johnson, manufacturers are on the verge of introducing new products with fruit flavors and chew that can be swallowed instead of spat, which could entice youngsters into the addictive habit. "With these kinds of things on the horizon, we really wanted to get ahead of the curve and ... be aggressive about putting other information out there," Dr. Johnson said. A person who uses eight to 10 dips per day gets about the same amount of nicotine as a person who smokes 30 to 40 cigarettes daily. "That's a two-pack-a-day person," the health secretary explained. "That's considered a heavy smoker." Rather than lecture young people about the down-the-road risks of oral cancer, the campaign's television spots, radio ads and Web components will focus on the early, unpleasant consequences of using spit tobacco, including foul breath and stained teeth. After all, "what kid wants to try to get a prom date with teeth missing from their mouth?" Dr. Johnson pointed out. "Those immediate things, such as discoloration, bad breath and loss of teeth, seem to have more of a persuasive effect on the kids." According to the health department, 11.5 percent of high school students in Pennsylvania are smokeless tobacco users. The practice is more common among white males and in rural areas. Pediatric [...]