Blowing Smoke – How Big Tobacco convinced generations of Americans to light up
3/18/2007 Washington, D.C. Reviewed by Bryan Burrough Washington Post (www.washingtonpost.com) Book Review of THE CIGARETTE CENTURY: The Rise, Fall, and Deadly Persistence of The Product That Defined America written by Allan M. Brandt Recent years have seen a flurry of what might be called "inanimate" biographies -- that is, books devoted to the life of a thing rather than a person. Salt got one, cod, too, even some naughty words. While I admire the scholarship that goes into these studies, they tend to leave me a bit flat. I mean, it's the rare cod that battled the Boers alongside Winston Churchill or ate fried eggs off Ava Gardner's chest. And while I love a heaping spoon of Morton's as much as the next guy, no matter how you shake it, salt will simply never own up to losing its virginity to the upstairs maid. By their very nature, these books can come off as bloodless digests of minutiae. Given a choice between Kitty Kelley's latest and A Brief History of the Booger, I'd hold my nose and pick the Kelley. You'd have to. Next up: the cigarette. In The Cigarette Century, Allan M. Brandt, a Harvard Medical School professor with a very long and impressive job title, does a nice job of putting Kools and Salems on the couch. The tobacco industry has become well-worn territory for authors and journalists, but Brandt, an expert witness in a number of anti-tobacco lawsuits, enlivens a familiar story by scanning with the widest [...]