Anti-Smoking Program Again Flush With Cash
7/29/2007 Tallahassee, FL staff www.local10.com Florida's once-heralded youth anti-smoking program is coming back. Lawmakers had gutted the program's budget in recent years, but last year voters forced the program back into relevancy. Voters in November changed the constitution to require the Legislature to put 15 percent of the state's tobacco settlement dollars into the program each year, just under $58 million in the current year. "We have restored an effective youth tobacco prevention program, which includes a substantial appropriation for smoking cessation," said Don Webster, CEO of the American Cancer Society's Florida Division. In the late 1990s Florida's effort to convince kids that smoking wasn't cool was widely praised, partly for its original TV ads that had lots of teens - and young adults - talking about them, and partly because it seemed to work. The number of kids who said in surveys that they smoke dropped off fairly dramatically during the time the program was in full swing. Later, when the program was no longer being used, the decreases leveled off. The program featured a teen-oriented ad campaign that didn't bother with subtlety, squarely taking on the tobacco industry, and portraying industry officials as outright killers. One ad compared tobacco company executives to Hitler, Stalin and the Ku Klux Klan. Another featured a boy getting his tongue bitten off by a dog he was taunting. The ad, which targeted smokeless tobacco, asked "how attached are you to your tongue?" The pinstripe suit-crowd wasn't amused, and many lawmakers also didn't [...]