Targeted Therapies Driving the European Head and Neck Cancer Therapeutics Markets
9/27/2007 London, England staff TradingMarkets.com Despite improvements in surgical techniques and the development of novel chemoradiotherapy strategies, survival rates in patients with head and neck cancer has remained relatively unchanged over the last 30 years. While this could be due to the absence of any significant advancements in treatment techniques, newer targeted therapies now hold out great promise for the future. Pharmaceutical companies that succeed in increasing efficacy, lowering toxicity and improving survival rates can expect to gain position in the emerging European head and neck cancer therapeutics markets. "Unlike traditional chemotherapy drugs, which not only attack tumours but harm healthy tissues as well, newer agents work by specifically targeting cancer cells," notes Frost & Sullivan Programme Leader Paljit Mudhar. "A growing number of targeted therapies that predominantly attack cancer cells, leaving most healthy cells intact, are proving to be effective against a range of cancers including breast, colon, lung, kidney and head and neck cancers and lymphoma." Therefore, targeted therapies are expected to be a major growth driver for the head and neck cancer therapeutics market in Europe. A number of these are undergoing clinical trials and in future, many more molecules could be identified as potential therapeutic targets for cancer. A good example of targeted therapy is Erbitux (cetuximab). This is a first in class IgG1 monoclonal antibody (mAb), specifically targeting the epidermal growth factor receptor (EGFR). mAbs are highly specific therapeutics and have improved side effect profiles. This apart, there is considerable scope for newer treatment options [...]