A Changing Market – Several companies offering alternative radiation therapy
1/13/2008 San Diego, CA Terri Somers SignonSanDiego.com For decades, people with tumors in the head and neck had few treatment options that didn't require surgery. There was general radiation therapy, which had plenty of side effects such as hair loss and damage to healthy tissue. And there was the Leskell Gamma Knife, a technology out of Sweden. It was the long-favored technology of radiologists and neurosurgeons because it applied a precisely focused beam of radiation at a tumor to destroy it, with little to no damage to surrounding tissue. But capitalism, drugs and technology have started to change the market. Now several companies are vying for physician and patient dollars by offering alternative radiation-therapy technologies. One of them is San Diego-based American Radiosurgery Inc., a company founded in 2000 by medical-device salesman John Clark. The company's Rotating Gamma System, which uses cobalt to produce radiation that kills tumors, is trying to grab a piece of the gold-standard Gamma Knife's market. With the friendly, energetic ease of a salesman, Clark describes his mission to expand his 30-employee company, which had about $10 million in revenue last year, as a typical David versus Goliath battle. Clark has his own money and that of fewer than 50 small investors riding on the battle, though he will not say how much. Elekta, the publicly traded Swedish company that makes the Gamma Knife, employs 2,000 people and has multiple products that earned $598 million in sales last year, according to Deloitte & Touche. The Gamma [...]