FDA bad news for snus?
Source: www.cspnet.com Author: staff The subject of putting tobacco under the control of the federal Food & Drug Administration (FDA) has divided the industry. Such regulation may also end product innovation, according to Forbes magazine. The report cites Reynolds American Inc.'s Camel Snus, the spit-free flavored pouch of pasteurized tobacco sold chilled in tins, as an example of the kind of innovation may be the last of its kind after this year's tobacco regulation bill, sponsored by Senator Edward Kennedy (D-Mass.), turns into law. The legislation is expected to easily pass through the Senate on Tuesday or Wednesday, after getting cleared by the House in April, and then quickly get a presidential signature. After test runs in Columbus, Ohio, and Portland, Ore., three years ago, R.J. Reynolds Tobacco Co., Winston-Salem, N.C., now sells Camel Snus in 100,000 locations nationwide. A tin of 15 costs $4.50. (Click here for previous CSP Daily News coverage.) The bill has divided the industry. Altria Group Inc., which makes market-leading Marlboro cigarettes though Phillip Morris USA, Richmond, Va., helped write the bill, which critics say will institutionalize that company's market share. The No. 2 tobacco maker, Reynolds American, which makes Camels through RJR, has been waging the battle against it. Altria is testing Marlboro Snus in Dallas and Indianapolis. (Click here for previous CSP Daily News coverage of Altria's other tobacco products strategy.) Kennedy's bill would allow the FDA to play gatekeeper to tobacco products like snus and newer smokeless tobacco lozenges and sticks. The [...]