Altria to introduce new Marlboro snus and other smokeless tobaccos
Source: www.us-marlboro.com Author: staff In conformity with the recently revealed marketing strategy, Phillip Morris USA has been focused on developing and introducing new extensions of company’s flagship brands Marlboro, L&M and smokeless products, said Michael E. Szymanczyk, chairman of Altria Group, the owner of Philip Morris. Altria also is eager to increase its leading position in the constantly growing market of snus, smokeless tobacco products, originating from Sweden. The top tobacco company across America will launch new snus variety under its best-selling brand, Marlboro, according to the chief executive of Altria Group based in Henrico County, VA. In addition, Philip Morris USA will attempt to expand its presence on the market of menthol cigarettes, by introducing a menthol extension of the mainstream discount brand L&M, Szymanczyk said during the Barclays Consumer Conference. And in the nearest future, Altria plans to launch another smokeless tobacco product, using its subsidiary, in order to capture more customers who prefer oral tobacco items. Altria CEO declared that they are currently working on the introduction of new variety of Copenhagen moist snuff with wintergreen flavor. According to industry analysts, the introduction of additional variety will contribute to approximately 9 percent increase of Copenhagen market share, from current 23% to almost 32%. According to Szymanczyk, U.S. Smokeless Tobacco and Philip Morris have joined forces to boost the sales of snus, smokeless tobacco items, selling as the extension of Marlboro brand. Snus resemble tea bags in appearance and are used for chewing and sucking with a flavorless [...]