Impact of graphic anti-smoking photos burning out
7/4/2008 Ottawa, Ontario, Canada Sarah Schmidt Canada.com Graphic health warnings on cigarette packages are failing to move the majority of smokers to quit, a new government survey has found. Over the last five years, the percentage of smokers who say the warnings are ineffective at getting them to try to kick the habit has increased, according to the newly released Health Canada poll. More than half - 57 per cent - say they are unmoved by these graphic warnings, up five points from five years earlier. Among potential quitters - smokers who are seriously thinking of quitting - the percentage who characterize the campaign as not very effective or not at all effective in getting them to try to quit has also increased in this period, to 43 per cent from 40 per cent. Only 14 per cent of smokers and 20 per cent of potential quitters said the health warnings are very effective at getting them to try to quit smoking, also down from five years ago, when 18 per cent of smokers and 25 per cent of potential quitters described the campaign in these terms. Health Canada commissions the annual Environics poll to track the effectiveness of health warning messages on cigarette packages. In 2001, Canada became the first country in the world to require tobacco companies to put photos of cancerous lungs, diseased hearts and mouth cancer among others on cigarette packages with text messages such as "Cigarettes Cause Lung Cancer" and "Cigarettes Cause Strokes." The photos [...]