Fury as doctors call for ban on booze ads and sponsors
Source: news.scotsman.com Author: Lyndsay Moss Doctors have called for a total ban on alcohol advertising and sponsorship of sport and music events to tackle the UK's serious drink problems. The British Medical Association (BMA) yesterday outlined a measures to "tackle the soaring cost of alcohol-related harm". Doctors said sponsorship of sporting and music events such as T in the Park must end because of the influence such marketing has on young people, in particular. They also called for an end to promotions such as two-for-one deals and ladies' free entry nights at clubs. The calls sparked anger from alcohol industry chiefs, who said controls were already in place and further restrictions would have a negative impact on jobs and might even lead to increased consumption. But health campaigners backed the recommendations in a report compiled by Stirling University. The BMA also renewed its calls for a minimum price to be set per unit of alcohol – a move being pursued in Scotland – and for alcohol to be taxed at a higher rate than inflation. Drink firms' sponsorship of sport and music events has become widespread in recent years. The BMA highlighted deals such as Carling, which sponsors both the Celtic and Rangers football clubs, and Johnnie Walker whisky, which is a sponsor of the Formula One McLaren Team. The Scottish music festival T in the Park is sponsored by Tennent's lager. The BMA study, Under The Influence, said alcohol consumption in the UK had increased rapidly in recent years. [...]