A dying smoker, with a British accent
Source: nytimes.com Author: Jennifer B. Lee The city’s Department of Health and Mental Hygiene — never an agency to shy away from using vivid, even grisly, images to combat what it sees as public health scourges, namely soda and cigarettes — is unveiling a new television advertisement to discourage New Yorkers from smoking. This one focuses on the emotional toll of tobacco. It features a British man, Anthony, who is dying of lung and throat cancer, but wheezes out that he is looking forward to seeing his daughter during the holidays. The next frame reveals that Anthony died 10 days later, without having seen his daughter again. City Room wondered how New York City viewers could end up watching a British man in an antismoking ad. After all, the other antismoking stars of late have had New York ties: Ronaldo Martinez, a one-time Bronx resident who uses a device to speak from his throat, and Marie, also of the Bronx, a woman with numerous amputations. It turns out there are a number of central online clearinghouses for antitobacco advertising where health departments and nonprofit organizations can essentially share their outreach efforts. The two most prominent exchanges are run by the Centers for Disease Controls and Prevention and World Lung Foundation. For example, the ad featuring Mr. Martinez, which was originally developed for Massachusetts, is also being used in Australia. “There is so much effective media being produced throughout the world,” said Elizabeth Kilgore, acting assistant commissioner of tobacco control at [...]