RJ Reynolds’ ads urge tobacco pouches for smokers

Source: washingtonexaminer.com Author: Emery P. Dalesio R.J. Reynolds Tobacco Co. is targeting people who resolve to quit smoking in the new year with advertisements suggesting they switch to its smokeless tobacco pouches, a move critics say is an attempt to keep people from quitting nicotine. The ads mark the company's first campaign aimed at getting smokers to switch to the pouches known as snus, which Reynolds introduced in early 2009, spokesman David Howard said Wednesday. The carefully worded ads suggest, but don't say directly, that the pouches are a way to help kick the smoking habit. Under federal law, companies cannot claim that tobacco products work as smoking cessation products. But tobacco companies would love for smokers to think of them that way as cigarette sales fall because of higher taxes, smoking bans and falling social acceptability. The No. 2 U.S. cigarette maker is advertising in major magazines this month its suggestion for a "2011 Smoke-Free Resolution" in some ads that show the tobacco-filled white pouches dropping from the sky like confetti. The ads promote the company's Camel snus — small pouches filled with tobacco that users stick between the cheek and gum. "If you've decided to quit tobacco use, we support you. But if you're looking for smoke-free, spit-free, drama-free tobacco pleasure, Camel Snus is your answer. Logon to the Pleasure Switch Challenge and see how simple switching can be. Camel Snus — it might just change the way you enjoy tobacco," one ad says. "At this time, there [...]

Smoking may worsen pain for cancer patients

Source: www.medscape.com Author: Fran Lowry Patients with cancer who continue to smoke despite their diagnosis experience greater pain severity than their counterparts who quit or who have never smoked, according to new research published in the January 2011 issue of Pain. Not only is their pain more severe, but it interferes more with their activities of daily living, lead author Joseph W. Ditre, PhD, a clinical psychologist at Texas A & M University in College Station, told Medscape Medical News. "Many smokers, when they get cancer, feel that smoking is one of the only pleasures they have left to them and refuse to quit," he said in an interview. "But our research suggests that quitting has definite benefits. It’s one more thing that doctors can tell their patients to help them stop smoking." Continued smoking has been associated with an increased risk of developing a second primary tumor, reduces the effectiveness of treatment, and is associated with poorer survival rates, Dr. Ditre said. "The subtext for this is that smoking can also worsen cancer-related symptoms and treatment side effects, such as pain and fatigue." "About 75% of people with advanced-stage cancer report moderate to very severe pain, so it is a very big factor in terms of the disease course, and yet there is surprisingly little research on this topic," he added. Dr. Ditre, who led this work while he was earning his doctorate at the University of South Florida and Moffitt Cancer Center in Tampa, told Medscape Medical News [...]

Cel-Sci to bump standard of care in head, neck cancer

Source: www.bioworld.com Author: Catherine Shaffer Cel-Sci Corp. began a carefully designed Phase III trial of Multikine, its investigational immunotherapy for head and neck cancer. Because Multikine is designed to recruit the support of a mostly healthy immune system, Cel-Sci is making a headlong charge at the goal of first-line therapy, instead of trying to develop the product in patients who have already received surgery, radiation and chemotherapy, and have suppressed or damaged immune systems as a result. If Cel-Sci can prove the therapy works in the narrow three-week testing window granted by the FDA, Multikine stands to replace a standard of care that has changed little in half a century. "It makes no sense to develop an immunotherapy product for late-stage patients. You should develop it as a first line therapy, ahead of radiation or chemotherapy," Cel-Sci CEO Geert Kersten told BioWorld Today. Vienna, Va.-based Cel-Sci's clinical trial plan takes advantage of a nearly inevitable delay of up to six weeks between diagnosis and surgery in most head and neck cancers. The FDA has allowed Cel-Sci a three-week period to give Multikine to patients before they commence with surgery, radiation, and chemotherapy. This will not deprive any patients of the best possible standard-of-care while they also try an experimental therapy. Head and neck cancer strikes about 500,000 people annually worldwide. Some causal factors include smoking, drinking and chewing tobacco. Most cases are diagnosed outside the U.S., and about two-thirds of patients appear with advanced disease. The standard treatment for it [...]

2010-12-30T16:16:36-07:00December, 2010|Oral Cancer News|

In India, an epidemic of oral cancer

Source: www.businessweek.com Author: Adi Narayan Safiq Shaikh was 13 when he began chewing a blend of tobacco and spices that jolted him awake whenever his job at a textile loom got too dreary. Five years later, doctors in Mumbai lopped off his tongue to halt the cancer spreading through his mouth. Shaikh believed the fragrant, granular mixture he chewed, known in India as gutka, was harmless, so at first he ignored the milky lump growing inside his mouth. Now he is one of about 200,000 Indians diagnosed with a tobacco-related malignancy this year, says his surgeon, Dr. Pankaj Chaturvedi, who works at Tata Memorial Hospital in Mumbai. Chaturvedi says a group of entrepreneurs known as "gutka barons" bear much of the blame for this epidemic by mass marketing a mix of tobacco and areca nut for 1 rupee (2 cents) a pack on street corners across India. Sales of chewing tobacco in India, worth 210.3 billion rupees ($4.6 billion) in 2004, are on track to double by 2014, according to Datamonitor, the international research firm. Before, a traditional chewing mixture, known as paan, came with or without tobacco. It had to be handmade, was messy to carry around, and lacked modern packaging. "Now you have an industrial version of a traditional thing" spurring demand, says Chaturvedi. On Dec. 7, India's Supreme Court banned the sale of tobacco products in plastic wrappers as of Mar. 1, citing harm to public health and environmental damage from improper disposal of the packets. The [...]

2010-12-30T16:03:01-07:00December, 2010|Oral Cancer News|

Reynolds targets smokers trying to quit with new snus campaign

Source: www.csnews.com Author: staff R.J. Reynolds Tobacco Co. wants cigarette smokers to consider Snus if they are trying to quit. According to the Winston-Salem Journal, the giant tobacco company has launched a national campaign marketing Camel Snus as a potential New Year’s Resolution solution for smokers. It’s the company’s first campaign aimed specifically at encouraging smokers to switch to Camel Snus, according to David Howard, a Reynolds spokesman. "A lot of adults make a decision to quit smoking this time of the year," said Howard in the report. "For those making that attempt, but still wanting the pleasure of tobacco, we’re saying ‘Here’s an option." Reynolds has run ads in large-circulation magazines such as Entertainment Weekly, People, Sports Illustrated, Time and US Weekly, as well as free and alternative publications, according to the report. In the "2011 smoke-free resolution" ad, Reynolds said it supports smokers who have decided to quit using tobacco. "But if you’re looking for smoke-free, spit-free, drama-free tobacco pleasure, Camel Snus is your answer," the ad’s text reads. The ads also contain a large warning that "smokeless tobacco is addictive." Howard said that the "drama-free" reference is aimed at adults who want to use tobacco products in restaurants, bars and other social outlets where smoking is discouraged or banned. Reynolds’ print ads are part of a "take the pleasure switch challenge" campaign tied to an age-restricted Camel Snus Web site. As might have been expected, some anti-smoking groups are upset by the ads. "The ads are trying [...]

2010-12-30T15:54:40-07:00December, 2010|Oral Cancer News|

Radiation exposure increases kids’ risk for developing thyroid cancer later in life

Source: www.endocrineweb.com Author: staff University of Rochester Medical Center researchers have revealed that children who are exposed to head and neck radiation during a CT scan or cancer treatment may have an increased risk of thyroid cancer in adulthood. The paper, which was published in the December issue of the journal Radiation Research, provided findings that may explain why the rates of thyroid cancer are continuing to rise, as the general public is becoming increasingly exposed to radiation through some medical procedures. "Ionizing radiation is a known carcinogen and, in fact, about 1 million CT scans are performed every year on children five years or younger," said lead author Jacob Adams. "Although CTs and other imaging tests are an important diagnostic tool, with everything comes a risk." He and his colleagues assessed a group of patients who had been treated with chest radiotherapy during infancy as a result of an enlarged thymus. Of the 1,303 individuals evaluated, 50 developed thyroid cancer, compared to only 13 controls out of 1,768 people who had not undergone radiation therapy. According to the researchers, the study supports previous evidence showing that the risk of thyroid cancer due to radiation exposure may continue for children for a median of 57.5 years.

2010-12-29T10:42:48-07:00December, 2010|Oral Cancer News|

Robotic tongue cancer surgery-Mayo Clinic

Source: www.theze.cn Author: staff Fighting cancer is not easy. Chemotherapy, radiation and surgery can be very hard on your body. Take head and neck cancers, for example. These tumors are often hard to reach. Doctors have to cut through bones such as your jaw to reach them. Now, doctors at Mayo Clinic are using robots to access these cancers through your mouth, leaving face bones intact.

2010-12-28T08:53:46-07:00December, 2010|Oral Cancer News|

Good speaking, swallowing after chemoradiotherapy for head/neck cancer

Source: www.medscape.com Author: Fran Lowry Most patients with locoregionally advanced head and neck cancer who were successfully treated with intensive chemoradiotherapy had no residual deficits in speaking or swallowing after their treatment, according to the results of a study done by University of Chicago researchers. The study appears in the December issue of the Archives of Otolaryngology–Head & Neck Surgery. Of 163 patients with head and neck cancer who were assigned a speaking score an average of 35 months after completing treatment, 84.7% were found to have no lasting difficulties and were given a score of 1 on a scale of 1 to 4, with 1 being the best and 4 being the worst function. In addition, among 166 patients who were assigned a swallowing score an average of 35 months after treatment, 63.3% were found to have no lasting difficulties swallowing and were given a score of 1. "We weren't surprised by our findings," senior author Joseph K. Salama, MD, told Medscape Medical News. "However, it was nice to quantify formally our clinical impressions—that most patients in the long run do well." Dr. Salama was with the University of Chicago, Illinois, at the time the study was conducted and is now at Duke University Medical Center in Durham, North Carolina. Expert Disagrees However, Robert L. Ferris, MD, PhD, professor and vice chair of the Department of Otolaryngology at the University of Pittsburgh Medical Center in Pennsylvania, disagreed with the view that so many patients with head and neck cancer [...]

2010-12-27T21:20:46-07:00December, 2010|Oral Cancer News|

Californians continue to kick the cigarette habit

Source: www.latimes.com Author: Molly Hennessy-Fiske, Los Angeles Times The percentage of California adults who smoke has continued to drop more than the national average, according to new data released Monday by state health officials. Still, deep disparities exist depending on gender, education, income, ethnicity and region. Overall, Californians remain significantly less likely to smoke than people in the rest of the country, with 13.1% of adults surveyed statewide saying they smoked last year compared with 21% of adults nationwide. The rate was even lower in several Southern California counties, including Los Angeles (10.4%), Orange (10.9%), Ventura (11.8%), Riverside and San Bernardino (each12.7%), according to a 2008 telephone survey. "We have saved billions of dollars in healthcare costs that have been averted," Kimberly Belshé, the state's secretary of Health and Human Services, said Monday at a news conference near downtown Los Angeles to release the figures and display the state's latest anti- smoking advertisements. Still, she said, "these prevalence rates also tell us we have more work to be done." As of last year, California had seen a 38% decrease in smokers since 1990, when public health officials created the California Tobacco Control Program, funded by Proposition 99. The smoking rate is expected to decrease to 12.6% this year, close to the national goal of 12% by 2020. Only Utah reports a lower rate of smokers. The downward trend in California is moving faster than the nation's, which has seen a smaller decrease in the smoking rate, down to 21% from [...]

2010-12-27T21:15:06-07:00December, 2010|Oral Cancer News|

World’s largest oral cancer support group is helping thousands worldwide

Source: www.mdnews.com Author: staff It's no secret that people don't want to hear their name and cancer in the same sentence. When Oral Cancer Founder Brian Hill was diagnosed with oral cancer in 1999, he had a lot of questions. Brian recalls, "When I was going through treatment I remember thinking, 'When am I going to get rid of all these sores in my mouth? What about tasting things again?' I was desperate to find someone to talk to who had gone through the same thing I was experiencing but there was nowhere to go." Brian decided to take matters into his own hands and become a student of the disease. With a small budget, he founded the non-profit Oral Cancer Foundation, and launched a Patient/Survivor Support Forum shortly after completing treatment for the disease. Today, eleven years after Brian faced dim prospects as a stage 4 cancer patient, the Foundation's Survivor/Patient forum is the world's largest support group for oral, head and neck cancers. The message boards have thousands of individuals involved; survivors, patients and caregivers, as well as doctors and nurses - posting real-time, asking for, or providing information and support to those just starting on this path. The OCF forum is a free, anonymous, safe environment for patients to get the answers and support they need 24/7/ 365 days a year. Patients and caregivers worldwide are interacting with each other. Currently more than 7,650 members on the forum interact with one another on a daily basis; tens [...]

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