New labels may not go far enough
Source: www.denverpost.com Author: Rhonda Hackett How far would you go to stop a killer? Smoking continues to kill more Americans every year than alcohol, AIDS, car accidents, illegal drugs, murders and suicides combined. Tobacco use remains the leading preventable cause of death and the single greatest driver of health-care costs in Colorado. Despite concerted efforts over recent years to educate people about the dangers of tobacco use, 46.6 million American adults smoke, while kids alone are responsible for roughly $2 billion in annual cigarette sales revenues. More than 400,000 people die every year from tobacco use (4,300 in Colorado), while an additional 50,000 adults die as a result of second-hand smoke exposure. More than 8 million Americans currently suffer from tobacco- caused illnesses, resulting in an estimated $96 billion in public and private health care expenditures each year. In Colorado, the tab is about $1.3 billion per year. Simply put, tobacco is the single most lethal and costly legal commodity available in America today. The U.S. Food and Drug Administration has now followed the lead of other developed nations by requiring cigarette packages carry graphic warning labels. FDA Commissioner Margaret Hamburg said at a White House briefing, "We want kids to understand smoking is gross - not cool - and there's really nothing pretty about having mouth cancer." Critics of the warning labels cite the fact that smoking is a legal activity and as such products associated with it should not be subject to government mandate discouraging use. The Institute [...]