JAY AMBROSE: Smoking out the truth
7/22/2003 Scripps Howard News Service This is an editorial opinion, not a news article The best is enemy of the good, the ancient Greeks told us, and the meaning of the saying is hardly a puzzle: By insisting on something ideal but extraordinarily difficult to achieve, you may exclude a significant improvement that's much more likely of accomplishment, if also short of ideal. And that thought brings us to the U.S. Smokeless Tobacco Co., which is asking the Federal Trade Commission if it would be OK to put out an ad recommending a change from cigarettes to something called Revel, described by the Associated Press as "a tobacco-filled packet, like a tea bag, which consumers suck on." The pitch of this ad would be that Revel includes no objectionable secondhand smoke. A year ago, the company had a bigger idea, since abandoned. It wanted to promote snuff and chewing tobacco as less a health risk than smoking cigarettes. Anti-smoking groups aren't having any of either proposal. Smokeless tobacco can kill, too, they say, and smokers need to quit, not switch. There's no question that smokeless tobacco can be addictive. It's a vile, dirty habit. It's a contributing factor to oral cancer and other diseases. Its use, as the anti-smoking groups are quoted as saying, can be fatal. Nevertheless, it is not as dangerous as smoking, and a scientist whose research is financed by the tobacco company is right: Some people who cannot force themselves to break loose of tobacco's hold [...]