Health officials not convinced snus will help smokers quit
Source: www.theintelligencer.net Author: staff They're discreet, flavorful and come in cute tin boxes with names like ''frost'' and ''spice.'' And the folks who created Joe Camel are hoping Camel Snus will become a hit with tobacco lovers tired of being forced outside for a smoke. But convincing health officials and smokers like Ethan Flint that they're worth a try may take some work. Snus - Swedish for tobacco, rhymes with ''noose'' - is a tiny, tea bag-like pouch of steam-pasteurized, smokeless tobacco to tuck between the cheek and gum. Aromatic to the user and undetectable to anyone else, it promises a hit of nicotine without the messy spitting associated with chewing tobacco. Just swallow the juice. ''I think I'd rather throw up in my mouth,'' says Flint, an 18-year-old West Virginia University student, emerging from a convenience store with a pack of Winstons and a coupon for free Camel Snus. ''I'd rather not swallow anything like that.'' Reynolds America Inc., the nation's No. 2 tobacco company, can also expect resistance from the public health community. Experts wonder whether snus will help wean people off cigarettes and snuff, or just foster a second addiction. While snus has been around, it hasn't been prominent in this country. ''I think we're all holding our breath in terms of what's going to be coming down the pike,'' says Dorothy Hatsukami, director of the Tobacco Use Research Center at the University of Minnesota. ''There's not much known about these products - what's in these products, [...]