Finally, a positive message for smokers sick of revulsion
Source: The Sydney Morning Harald Author: Ennis Cehic Ads worse than zombie movies just make you want to turn the TV off. QUIT Victoria has told us about the detrimental effects of smoking for years, and advertisers have focused on communicating to the public the risks. As such, we have seen ads that are so scary, so full of brutal detail, that you cannot stomach watching and want to turn off the television. When the packaging got worse, smokers started begging retailers to give them the pack with the ''statistics'' - the others were just too horrible to look at. From cut-up brains on a silver platter to X-rays of badly damaged lungs, to the camera view of the smoke literally going down one's throat, the point was hammered home - smoking is very, very bad. But recently, a new kind of anti-smoking ad is appearing on TV. It has no physical lungs in a surgeon's hands, no brains cut up on the screen, no little kids crying at the airport and definitely no cancerous mouths staring at you. No, this is a fast-paced ad about a man who has been attempting to quit for a while and it portrays the difficult stages he goes through. He quits, then he starts again, he quits and then he starts again, and at the end of the ad, he hasn't had a cigarette for more than three years. I watched the ad and felt something tingle in my stomach. I smiled and wanted [...]