Women and Smoking
12/3/2004 Nikki V Katz Womens Issues (womensissues.about.com) Statistics on women smokers, the side-effects and a new campaign specifically targetting women. According to the U.S. Surgeon's General Report on Women and Smoking (issued in 03/01) and recent research studies, it has been found that: -178,000 women die of tobacco-caused disease each year -Since 1987, lung cancer has been the leading cancer-killer among women -Since 1980, approximately 3 million U.S. women have died prematurely from smoking-related diseases, as well as cigarette-caused burns. -Heart disease is the number one killer of women, and smoking accounts for 20% of deaths from heart disease -Women suffer gender specific risks from tobacco, including harm to their reproductive organs and complications during pregnancy -From 1991 to 1999, smoking increased 30% among high school girls For many decades, tobacco companies have attempted to lure new female customers by associating smoking with a woman's independence and sophistication. Advertising campaigns such as Virginia Slims' "You've Come A Long Way, Baby" and the new "It's A Woman Thing" have presented smoking as signs of freedom and individuality. In the 1970s, women were targeted with advertising for so-called "low tar" and "light" brands, with implied claims of reduced risk that the tobacco companies knew to be false. Current Anti-Smoking Campaign: In June, 2002, the American Legacy Foundation (the national, independent public health foundation established by the 1988 tobacco settlement) is releasing a print campaign in women's magazines. The women featured in this campaign are real women battling tobacco-related illnesses like emphysema, lung [...]