Oral Cancer Foundation Builds Momentum in Public Screenings
9/1/2005 Los Angeles, CA April Karys US Newswire The Oral Cancer Foundation lit a fuse in Los Angeles recently that it hopes will set off a nationwide firecracker of prevention against a disease that, while potentially lethal, is highly survivable if caught in its early stages. “The big issue with oral cancer is that few people are aware of it, and doctors and dentists don't always screen for it,” says Harvey Pasternak, a consumer healthcare products consultant. Pasternak recently teamed with Oral Cancer Foundation founder Brian Hill bring to life Hill's idea of setting up free screenings for oral cancer in highest-risk communities. Brian Hill came to me with a premise. “You can go to a drug store and get screened for high cholesterol, or high blood pressure,” Hill said, “why not oral cancer detection as well? Why not set up a free oral cancer screening at a retailer, and see if we can engage the public in the same way.” Pasternak took the challenge and started inquiring with large Los Angeles retailers to secure a location for an initial proof of principle event. “I had three large companies interested in hosting the program, but didn't have any support to pay for what else is was needed-shipping for banners, advertising, dental equipment for the dentists who would do the screenings.” The Foundation reached an agreement with Wal-Mart to hold the screening at its new store in the Baldwin Hills. The Crenshaw District location was important: Oral cancer hits hard among [...]