Americans say they are excited about cancer screening when asked if they would prefer a total-body CT scan or $1,000 in cash, 85% chose the total-body CT.
2/11/2004 Schwartz LM, Woloshin S, Fowler FJ, Welch HG Thanks in part to successful, aggressive marketing campaigns about cancer screening technology, people in the United States are enthusiastic about cancer screening, according to a national survey. “Most people in the United States are firmly committed to cancer screening,” said Lisa M. Schwartz, MD, MS, from the Veterans Affairs Outcomes Group in White River Junction, VT. She added that false-positive results did not reduce enthusiasm for screening. Schwartz and her colleagues conducted a national telephone survey of 500 adults during 2001 and 2002. None of the participants had a history of cancer. There were 360 women who were at least 40 years old and 140 men who were at least 50 years old. The survey was restricted to these age groups, Schwartz explained, “because it is at these ages that most cancer screening is recommended, a notable exception being Papanicolaou testing.” The survey included questions about the value of early detection and four cancer screening tests: Papanicolaou (Pap) smear, mammography, prostate-specific antigen (PSA) test and sigmoidoscopy or colonoscopy. One screening technology that is often aggressively marketed to consumers is total-body computed tomography (CT) scanning. Although there are no data to support benefit or safety for the test and some medical groups discourage patients from receiving it, 86% of survey participants wanted to have a free total-body CT. When those people were asked if they would prefer a total-body CT scan or $1,000 in cash, 85% would choose the total-body CT. Eighty-seven [...]