Smoking: Products claim to lower risks
10/5/2004 Atlanta, GA David Wahlberg Atlanta Jornal-Constitution Makers of a new cigarette claim it curbs the risk of cancer. Another is sold with the slogan, "Great taste, less toxins." Snuff in new teabag-like pouches can be sucked and tossed instead of spit out. And anyone care for a tobacco lozenge? Tobacco companies, reeling from lawsuit settlements, clean indoor air campaigns and growing public distrust are pitching a variety of "reduced-harm" products. The trend — to be discussed at a cancer conference in Atlanta this week — has ignited controversy over whether the potentially less risky offerings should be promoted as an alternative when smokers can't or won't quit. Many public health researchers wonder: is there such thing as a "safer cigarette" — or any kind of "safer tobacco?" The issue also has lit up the legal world. State attorneys general are questioning marketing claims. Bills in Congress calling for federal tobacco regulation and a buyout of tobacco quotas could restrict — or even expand — development of the "kinder, gentler" innovations. The ongoing federal trial seeking $280 billion from the tobacco industry for 50 years of alleged fraud could also have an impact. While the "reduced-harm" products and the furor over them are new, the reason health officials are cautious dates to the 1970s. Tobacco companies touted "low-tar" and "light" cigarettes as less harmful, and health authorities initially agreed. Then studies found that smokers compensated by puffing harder and inhaling more deeply, causing a new kind of cancer further down [...]