Eszterhas And Cleveland To Launch Anti-Smoking Campaign
10/19/2003 Cleveland PRNewswire Eszterhas Takes Aim at Smoking in Movies: 'Don't Let People Like Me Kill You' U.S. Surgeon General Richard H. Carmona Commends 'Join Joe' Campaign -- Screenwriter Joe Eszterhas has written and filmed a 30-second public service announcement to be shown in movie theaters which warns audiences "not to get suckered into smoking byHollywood." "I glamorized smoking in my movies," Eszterhas says on screen to moviegoers. "Then I got throat cancer. Maybe that's my punishment. Please, don't let people like me kill you." The announcement, filmed on a Hollywood soundstage, funded by The Cleveland Clinic and directed by American History X director, Tony Kaye, will be shown on more than 30 screens in the Cleveland area, where Eszterhas lives. Jonathan Forman, president of Cleveland Cinemas, said, "I only hope other exhibitors nationwide will have the courage to take this vital message to the masses of people who are killing themselves with tobacco." "We're working around the clock with Joe and Jon Forman to get this message into as many theaters as possible across America," said Angela Calman, chief communications officer for The Cleveland Clinic Foundation. "Smoking is the leading cause of preventable death in the United States, resulting in more than 440,000 deaths each year. When it comes to smoking, quitters are winners," said U.S. Surgeon General Richard H. Carmona. "I commend the American Cancer Society's Great American Smokeout and the 'Join Joe' Eszterhas campaign for helping people to quit smoking and begin living longer, healthier lives." "Hollywood [...]