R.J. Reynolds Tobacco Co. launches new advertising campaign

Source: The Business Journal R.J. Reynolds Tobacco Co. has launched a new advertising campaign for its smoke-free Camel Snus that’s timed to coincide with a broader New York City smoking ban that goes into effect next week. The ads include language such as “NYC Smokers enjoy the freedom without the flame” and “NYC smokers rise above the ban,” and are scheduled to appear next week in the Wall Street Journal, USA Today and other major daily newspapers, according to the National Association of Convenience Stores. New York City Mayor Michael Bloomberg in February signed into a law a wider ban that would prohibit smoking in city parks, beaches, public plazas and boardwalks, and the new ban goes into effect Monday. Greensboro is another community consider an expansion of its indoor smoking ban to include parks and outdoor recreation facilities. That push is being led by the Cone Health Foundation, and the Greensboro City Commission is in the process of getting feedback from residents. Raleigh adopted a smoking ban in city parks in February that goes into effect this summer, but exempts smokeless tobacco. Daan Delen, the president and CEO of Reynolds American (NYSE: RAI), the parent company of RJR, has said that the company is ramping up its promotion of its products like Snus, which is a moist powder tobacco, and dissolvable tobacco products. Read an earlier Business Journal interview with Delen here. Read more: RJR’s SNUS campaign synced with NYC ban | The Business Journal This news story was [...]

OCF Founder Brian Hill in Wall St Journal Article on Early Detection of Cancers

11/16/2004 Amy Dockser Marcus The Wall Street Journal Efforts emerge to recognize cancer symptoms earlier All too often, the pain of a cancer diagnosis is compounded by the realization that the disease could have been caught sooner if only the early symptoms had been recognized. Indeed, for all the enormous strides in cancer-screening technologies, some very basic red flags -- back pain, constipation, fatigue, even a hoarse voice -- are often overlooked because they resemble the symptoms of benign diseases. Patients are unlikely to call a doctor right away, and when they do, doctors may spend months looking for other causes before suspecting cancer. But there is a growing recognition in the cancer community that identifying physical symptoms is vital. Existing screens still miss many tumors, and no effective screens even exist for some particularly lethal cancers, such as pancreatic and ovarian. As a result, a concerted effort is under way to educate patients, doctors and medical students to identify early symptoms of cancer. Diagnostic tools are also in the works that can help physicians put the pieces together and see when a particular constellation of symptoms may indicate cancer. A challenge in this, of course, is how to encourage patients and doctors to recognize symptoms without creating panic over every itch and twinge. Cramping and fatigue can be signs of colon cancer, but they could also signify less threatening digestive problems. Coughing and chest pain are early symptoms of lung cancer, but also of a bad cold. Pain in [...]

2008-07-09T21:10:49-07:00November, 2004|OCF In The News|
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