R. J. Reynolds – Oral Cancer News

$27 Million Verdict Against R.J. Reynolds for Cancer Victim

Source: JDsupra.com A Florida man was awarded $27 million in compensatory and punitive damages against tobacco company R.J. Reynolds last month after doctors told him that 44 years of smoking caused his lung cancer. Plaintiff had lung removed due to cigarette addiction Thousands of lawsuits pending against big tobacco companies First payouts by big tobacco expected to be made today Addictive Habits Emmon Smith, a minister in Mariana, Florida, started smoking when he was a 13-year-old boy in 1944. Despite numerous attempts to quit, he couldn’t kick the addictive habit until he was forced to in 1992 by a cancer diagnosis and subsequent removal of one of his lungs. Smith sued tobacco company R.J. Reynolds in 2008, and in March of this year a jury awarded him $10 million in compensatory damages and $20 million in punitive damages; however, they found the plaintiff 30 percent at fault so he will receive only $7 million of the compensatory award, for a total of $27 million. Smith’s suit was led by attorney Richard Diaz as well as a team of attorneys from Crabtree & Associates and Ratzan Law Group. The Smith case was just one of more than 8,000 lawsuits against tobacco companies stemming from a 1990s class action known as the Engle case. In 2000, a Florida jury awarded class members a stunning $145 billion in punitive damages, finding that cigarettes are dangerous, addictive, carcinogenic, and most importantly, that tobacco companies knew all this and lied about it. “They found that [...]

Charlotte Parker2012-05-01T10:35:58-07:00May, 2012|Oral Cancer News|

RJ Reynolds’ ads urge tobacco pouches for smokers

Source: washingtonexaminer.com Author: Emery P. Dalesio R.J. Reynolds Tobacco Co. is targeting people who resolve to quit smoking in the new year with advertisements suggesting they switch to its smokeless tobacco pouches, a move critics say is an attempt to keep people from quitting nicotine. The ads mark the company's first campaign aimed at getting smokers to switch to the pouches known as snus, which Reynolds introduced in early 2009, spokesman David Howard said Wednesday. The carefully worded ads suggest, but don't say directly, that the pouches are a way to help kick the smoking habit. Under federal law, companies cannot claim that tobacco products work as smoking cessation products. But tobacco companies would love for smokers to think of them that way as cigarette sales fall because of higher taxes, smoking bans and falling social acceptability. The No. 2 U.S. cigarette maker is advertising in major magazines this month its suggestion for a "2011 Smoke-Free Resolution" in some ads that show the tobacco-filled white pouches dropping from the sky like confetti. The ads promote the company's Camel snus — small pouches filled with tobacco that users stick between the cheek and gum. "If you've decided to quit tobacco use, we support you. But if you're looking for smoke-free, spit-free, drama-free tobacco pleasure, Camel Snus is your answer. Logon to the Pleasure Switch Challenge and see how simple switching can be. Camel Snus — it might just change the way you enjoy tobacco," one ad says. "At this time, there [...]

Oral Cancer Foundation News Team - A2011-01-01T18:06:48-07:00January, 2011|Oral Cancer News|

R.J. Reynolds Pulls Dissolvable Smokeless Products from Test Markets; Company Must Stop Pushing Tobacco Products that Entice Kids

Source: PR Newswire It is good news for the communities involved that R.J. Reynolds has decided to stop its initial test-marketing of new, dissolvable smokeless tobacco products – called Camel Sticks, Strips and Orbs – that look, taste and are packaged like candy and are likely to entice children. According to media reports and a letter RJR sent to customers, the company is pulling the products from the test markets of Columbus, Ohio, Indianapolis and Portland, Oregon, where the products have provoked outrage among public officials and the public. Unfortunately the company told the media that these products have been pulled only for potential redesign and may be test-marketed elsewhere in the future. We call on R.J. Reynolds to permanently pull these products and to stop its insidious marketing of tobacco products in ways that appeal to kids and seek to discourage smokers from quitting and keep them hooked on nicotine. The Camel dissolvable products appeal to children in that they are easily concealed and colorfully packaged, shaped and flavored to resemble mints or gum. These products also have been marketed as an alternative to cigarettes in the growing number of places where smoking is not allowed, which discourages smokers from quitting and truly protecting their health. One ad for these products states, "Enjoy Anywhere. Anytime. Anyplace." U.S. Sens. Sherrod Brown (D-OH) and Jeff Merkley (D-OR) took swift and laudable action by including a mandate that the Food and Drug Administration review the impact of these products on public health [...]

Oral Cancer Foundation News Team - A2010-12-22T10:51:57-07:00December, 2010|Oral Cancer News|

Which new tobacco products are scoring?

Source: CSP Author: Mitch Morrison OAK BROOK, Ill. -- Camel Snus continues to ride a wave of loyal national support as R.J. Reynolds extends its marketing focus to oral tobacco consumption. In an exclusive CSP-UBS tobacco survey, retailers praised Camel's Snus product as well as Camel Crush, the company's customizable cigarette that contains a small blue menthol capsule within the filter. "Camel Snus—extremely aggressive and the first to market in this new and growing category," a Virginia retailer said of the smokeless, spitless product. "'Fill the Fridge' is a good concept." Added a retailer from Iowa: "Snus continues to be a growth driver. Camel did a really good job out of the chute with its initial launch and now Marlboro has gotten into the game as well." Indeed, more than half of the 50-plus respondents cited the snus segment as a strong nascent player that is slowly gaining recognition and consumer acceptance. Another winner was Marlboro, which scored well with its Marlboro 72, Marlboro Special Blend and Copenhagen Wintergreen smokeless tobacco. "Marlboro Special Blend and 72s have done exceptionally well in our area with an attractive price," an Arkansas operator said. Others receiving praise included Liggett's private-label lines, Star Scientific's Stonewall spitless, Reynold's Natural American Spirit and the broader smokeless tobacco category. "Camel is doing a great job in building awareness for the Snus category," said UBS tobacco analyst Nik Modi. "PM USA had great traction with its Marlboro Special Blend, but we wonder how the brand will respond to [...]

Charlotte Parker2010-07-14T20:16:42-07:00July, 2010|Oral Cancer News|

Is a tobacco company using packaging to target children?

Source: www.packworld.com Author: Sterling Anthony Allegations are that recent product launches by R.J. Reynolds encourage nicotine consumption by children and that that's the company's strategy. In particular, it's alleged that packaging is a core component of that strategy. It's not the first time that R.J. Reynolds has been accused of child exploitation. Remember Joe Camel? But, the more recent allegations are not a case of Joe Camel redux; this time, they address both physical components of packaging—graphics and structure. Of no surprise is that R.J. Reynolds roundly denies the allegations. It is not the objective of this article to judge the validity of the allegations but rather to examine them for lessons and insights. Consumer packaged goods companies (CPGC's) outside of the tobacco industry that view themselves insulated from the controversy are mistaken. There can be consequences that can impact CPGC's, in general. That argument will be developed subsequently, but first, some background. Going up in smokeless Camel Snus (the Swedish word for snuff rhymes with noose) is pasteurized tobacco in small, porous pouches, packaged 15 to a metal box. A pouch is placed inside the mouth, under the upper lip; but, while being smokeless like snuff, Snus does not necessitate spitting. The tobacco juice is swallowed, facilitated by the product's low-moisture and low-salt contents which trigger less saliva and by a variety of "flavors." Snus would seem to address at least two adult groups. One is users of conventional snuff, who want to indulge their desire for nicotine discreetly, [...]

Oral Cancer Foundation News Team - A2010-04-26T12:43:26-07:00April, 2010|Oral Cancer News|

What’s in a cigarette? FDA will study the ingredients

Source: Yahoo Author: MICHAEL FELBERBAUM RICHMOND, Va. – The Food and Drug Administration is working to lift the smokescreen clouding the ingredients used in cigarettes and other tobacco products. In June, tobacco companies must tell the FDA their formulas for the first time, just as drugmakers have for decades. Manufacturers also will have to turn over any studies they've done on the effects of the ingredients. It's an early step for an agency just starting to flex muscles granted by a new law that took effect last June that gives it broad power to regulate tobacco far beyond the warnings now on packs, short of banning it outright. Companies have long acknowledged using cocoa, coffee, menthol and other additives to make tobacco taste better. The new information will help the FDA determine which ingredients might also make tobacco more harmful or addictive. It will also use the data to develop standards for tobacco products and could ban some ingredients or combinations. "Tobacco products today are really the only human-consumed product that we don't know what's in them," Lawrence R. Deyton, the director of the Food and Drug Administration's new Center for Tobacco Products and a physician, told The Associated Press in a recent interview. While the FDA must keep much of the data confidential under trade-secret laws, it will publish a list of harmful and potentially harmful ingredients by June 2011. Under the law, it must be listed by quantity in each brand. Some tobacco companies have voluntarily listed product ingredients online [...]

Charlotte Parker2010-01-19T18:12:08-07:00January, 2010|Oral Cancer News|

A different camel is back in the glossies

Source: nytimes.com Author: Andrew Adam Newman The two largest tobacco companies in the United States voluntarily stopped advertising cigarettes in magazines, with Philip Morris, whose brands include Marlboro, ceasing in 2005 and R. J. Reynolds, whose brands include Camel, at the beginning of 2008. Now the Camel logo is back prominently in major glossies, including Rolling Stone, Sports Illustrated and Maxim — but not to advertise cigarettes. R. J. Reynolds is advertising Camel Snus, a tobacco packet that wedges in the upper lip and, unlike chewing tobacco, is promoted as “spitless” because low salt content spares users the unpleasantness of public expectoration. Although snus is popular in Sweden, this is the first time it has been marketed in the United States by a major American tobacco company. The campaign, by Quaker City Mercantile in Philadelphia, pitches Camel Snus (pronounced snoose) as a way around smoking bans. The ads cater to specific magazine audiences, with a recent issue of Rolling Stone promoting snus as “sweaty outdoor festival friendly” and one in Sports Illustrated declaring it “extra inning friendly.” Others call snus “your flight just got canceled friendly,” “ridiculously long conference call friendly” and “fancy hotel friendly.” David Howard, an R. J. Reynolds spokesman, said that the company had not reversed its magazine policy, but that this was a Camel of another color. “We do not advertise cigarettes in print right now and have not done that for a couple years, but Camel Snus is not a cigarette,” Mr. Howard said. “This [...]

Oral Cancer Foundation News Team - A2009-09-23T13:54:31-07:00September, 2009|Oral Cancer News|