RJ Reynolds’ ads urge tobacco pouches for smokers

Source: washingtonexaminer.com Author: Emery P. Dalesio R.J. Reynolds Tobacco Co. is targeting people who resolve to quit smoking in the new year with advertisements suggesting they switch to its smokeless tobacco pouches, a move critics say is an attempt to keep people from quitting nicotine. The ads mark the company's first campaign aimed at getting smokers to switch to the pouches known as snus, which Reynolds introduced in early 2009, spokesman David Howard said Wednesday. The carefully worded ads suggest, but don't say directly, that the pouches are a way to help kick the smoking habit. Under federal law, companies cannot claim that tobacco products work as smoking cessation products. But tobacco companies would love for smokers to think of them that way as cigarette sales fall because of higher taxes, smoking bans and falling social acceptability. The No. 2 U.S. cigarette maker is advertising in major magazines this month its suggestion for a "2011 Smoke-Free Resolution" in some ads that show the tobacco-filled white pouches dropping from the sky like confetti. The ads promote the company's Camel snus — small pouches filled with tobacco that users stick between the cheek and gum. "If you've decided to quit tobacco use, we support you. But if you're looking for smoke-free, spit-free, drama-free tobacco pleasure, Camel Snus is your answer. Logon to the Pleasure Switch Challenge and see how simple switching can be. Camel Snus — it might just change the way you enjoy tobacco," one ad says. "At this time, there [...]

Reynolds American to sell dissolvable tobacco

Source: biz.yahoo.com Author: Vinnee Tong Reynolds American gave details to investors Monday about its latest smokeless tobacco products, saying that it would begin selling Camel brand dissolvable tobacco products in mid- to late January in three trial markets. The nation's second-biggest tobacco company said that dissolvable strips, orbs and sticks -- made from finely milled tobacco -- will be sold early next year, starting in Columbus, Ohio; Indianapolis; and Portland, Ore. They come in fresh and mellow flavors. Among their biggest selling points for smokers, who have fewer and fewer places to light up, is that there is no spitting and nothing left to throw away. Cigarette companies are trying to find new ways of selling tobacco as cigarette demand has fallen because of smoking bans, health concerns and social pressure. They are focusing more on cigars and smokeless products such as moist snuff, chewing tobacco and snus. Anti-tobacco groups objected last month when Reynolds first said it would begin selling dissolvable tobacco. "These new products pose serious threats to the nation's health," a statement from the Campaign for Tobacco-Free Kids said then. "They are likely to appeal to children because they are flavored and packaged like candy, are easy to conceal even in a classroom and carry the Camel brand that is already so popular with underage smokers." Reynolds, which sells Camel, Kool and American Spirit cigarettes, defended the new dissolvable tobacco in part by saying the products come in child-resistant packs. The company's dissolvable tobacco products come in [...]

2008-11-23T18:01:10-07:00November, 2008|Oral Cancer News|

Study finds new tobacco product highly addictive

Source: www.wtrf.com Author: Courtney Dunn Are makers of a new tobacco product targeting young adults in West Virginia? That is the question of a study being conducted in our area. West Virginia University researchers have made some startling discoveries about a new tobacco product. Not only are they calling it highly addictive, but they also believe tobacco companies are trying to strategically market the product in high-use areas, like West Virginia. The new spit-less, smokeless tobacco product can be found at local gas station convenience stores. It is called Camel Snus. Researchers say the pouches have more nicotine than most other smokeless products. That is something they say is particularly alarming because it is being advertised as a socially acceptable alternative. "This is not a health product," said Dr. Alan Ducatman, the WVU Hospitals Chair of the Department of Community Medicine. "This is a product designed to get people to use it over time and even though it hasn't been around all that long, they already found in Scandinavia, health consequences are already being studied and detected." Ducatman says those consequences can range from oral to pancreatic cancer, hypertension and even heart disease. On the back of Camel's "Snusing Guide" there is a label warning the product may cause mouth cancer. You also have to be 18 to buy it. Because it is virtually undetectable researchers worry it is something that will catch on around college campuses and with even younger age groups.

2008-11-22T07:27:00-07:00November, 2008|Oral Cancer News|
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