Smokeless tobacco launches an attack on U.S. market

Source: www.tobacco-facts.net Author: staff General Snus, a smoke-free moist tobacco product originated in Scandinavian countries in the 19th century, is currently holding a massive promotional campaign across the United States. Swedish Match, the manufacturer of General Snus brand has introduced a multi-million-dollar marketing drive intended for bringing the steam-cured tobacco pouches to wealthy tobacco-lovers in major markets across the nation. The General Snus are also promoted at high-end events, such as New York Fashion Week and several notable Film Festivals. Snus are made and sold in cooled pouches packed in cans. The consumers put these tobacco items between cheek and lip and sip it getting their portion of nicotine. Snus is extremely famous among upscale professionals in Sweden, where the product saw the world for the first time almost two centuries ago. Whereas these products are still relatively unknown to the majority of American smokers, they are going through an outstanding growth of popularity since the initial nationwide launch in 2000, according to Swedish Match. The latest General Snus promotional campaign – under slogan “Satisfaction: the Original Pursuit”— was launched at the Sundance Film Festival held in Salt Lake City in January, where Swedish Match has acquired sponsorship deal. Other venues for the marketing campaign include art shows in New York, Boston and Los Angeles, and New York’s Fashion Week. Lars Hansson, the communication director for Swedish Match told the press that in Scandinavian countries snus has been generally used by the upscale audience, and that has been the major [...]

Oral Cancer Foundation praised for its social media efforts

Source: The Oral Cancer Foundation Author: John Pohl Social Media Guru Mashable.com Cites Organizations Using Social Media for Public Good The Oral Cancer Foundation was recently praised by a leading Internet media website in an article discussing non-profit organizations that are effectively using Internet based social media for the public good.  Mashable, the world’s largest site focused exclusively on Web 2.0 and social media such as blogs, Facebook, YouTube and Twitter, touted the online efforts of several organizations in a recent story entitled, 5 Unique Social Good “Finds”.  Other organizations cited included The National Suicide Prevention Hotline and the ASPCA. Founded in July 2005, Mashable is the most prolific source for information and reviews of new websites and services, publishes breaking news on new web developments, and provides social media resources and guides. Mashable's audience includes early adopters and influencers, social media enthusiasts, entrepreneurs, large and small corporations, marketing, PR and advertising agencies, Web 2.0 aficionados, and technology journalists. “We are flattered that our social media efforts have generated the attention and kind words of such a leading edge organization,” said Brian Hill, Founder and Executive Director of the Oral Cancer Foundation.  “We dedicate a great deal of time and focus to social media, which we believe allows us to connect with younger members of our audience in a way that is richer, more meaningful, and more relevant than we can achieve using more traditional media. This is particularly important to us, as individuals impacted by oral cancers have been [...]

2009-06-30T16:00:34-07:00June, 2009|OCF In The News|
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