E-Cigarette company faces legal fights on multiple fronts
Source: www.legalnewsline.com Author: Chris Rizo Officials in California are making a strong push against one of the largest electronic cigarette retailers in the United States. It seems that the manufacturer -- Smoking Everywhere LLC -- is facing attack on at least two fronts in the Golden State: from the attorney general and a leading state lawmaker. State Attorney General Jerry Brown, a Democrat, is suing Smoking Everywhere, alleging that the Sunrise, Fla.-based company is targeting minors in its marketing and making "misleading and irresponsible" claims that its tar-free alternatives to traditional cigarettes are safe. "Smoking Everywhere launched a misleading and irresponsible advertising campaign targeting minors and claiming that electronic cigarettes do not contain harmful chemicals," Brown said. "We are asking the Court to take these cigarettes off the market until the company has proven the products are safe." For its part, Smoking Everywhere claims that their products, which come in a range of flavors including mint, strawberry and chocolate, are designed to replicate smoking without some of the harmful side-effects of a traditional cigarette. The electronic cigarette functions by vaporizing a liquid nicotine mixture that is derived naturally from tobacco plants. The user inhales vapor without the fire, flame, tar, carbon monoxide, ash or smell of traditional cigarettes. In his lawsuit filed in Alameda County Superior Court, Brown is seeking to bar Smoking Everywhere from doing business in California until the company can prove that its products are safe and approved by the U.S. Food and Drug Administration. A similar [...]