“Through With Chew 2012”

Source: LeaderAdvisor.com “Through With Chew 2012” is designed to raise awareness about the variety of new smokeless tobacco products (SLT), dangerous especially to young people, not only because the amount of nicotine absorbed from these products is substantially higher than the amount absorbed from a cigarette, but also because of the aggressive marketing of these new products by the tobacco companies. Some of the latest tobacco industry innovations include tobacco dispensed in oral pouches, dissolvable tobacco (orbs) and the electronic cigarette. Aggressive marketing includes the fact that the five largest tobacco manufacturers spent $547.9 million on SLT advertising and promotions in 2008, up from the previous year by 34 percent (www.cdc.gov). A goal of the education campaign this year is to educate parents, teachers, administrators and coaches about these new products, that the packaging often resembles candy packaging, and that they are actually tobacco-containing products. Tobacco industry documents themselves indicate that SLT products are aggressively marketed toward youth, and that the industry has a strategy to progressively move youth from candy or fruit flavored products to more robust varieties for the nicotine dependent user (www.tobaccofreekids.org). Because so many people die per year due to tobacco-related illness, the tobacco companies need to find replacement users for their products. Tobacco use, no matter what form, remains the leading cause of death in this country annually. Just as in cigarettes, the leading cancer-causing agents in SLT are the tobacco-specific nitrosamines, which are formed during the growing, curing, fermenting and aging of tobacco leaves. [...]

2012-02-15T10:49:15-07:00February, 2012|Oral Cancer News|

Test Markets Reveal Women Choose Dissolvable Tobacco

Source: Convenience Store News WINSTOM-SALEM, N.C. -- Since starting a second round of testing, R.J. Reynolds Tobacco Co.'s dissolvable tobacco products are proving popular among women. The product line -- Camel Sticks, Camel Strips and Camel Orbs --do not require spitting, which could be a deciding factor among female tobacco users. According to a report in the Winston-Salem Journal, females represented 45 percent of all adult smokers who bought Camel Sticks, Camel Strips and Camel Orbs during September and October. Of all adult tobacco users, 31 percent were women. By comparison, the news outlet reported that adult males make up 85 percent of moist snuff and Camel Snus users. R.J. Reynolds' dissolvable line is currently being sold in Denver and Charlotte, N.C. The first round of testing took place in Columbus, Ohio Indianapolis and Portland, Ore. "We have seen a noticeable appeal and interest of the dissolvable products with adult female tobacco consumers," Reynolds spokesman David Howard told the newspaper. Stephen Pope, an industry analyst and managing partner of Spotlight Ideas in England, said Reynolds may have discovered a niche with adult female tobacco users. "Clearly the figures for the dissolvable products make for fascinating reading and actually show that here could be a product that, if handled correctly, could well offer an opportunity for a special female-targeted product that could be as significant as Virginia Slims was for Philip Morris," he said. The dissolvable products "could prove to be the first viable smokeless tobacco products for females," stated Bonnie [...]

2011-11-22T10:33:04-07:00November, 2011|Oral Cancer News|

Kentucky Cancer Center Urges Smokers to Switch to Smoke-Free Tobacco. But is it Really a Better Option?

Source: Yourlife.USAtoday.com In the smoker-heavy state of Kentucky, a cancer center is suggesting something that most health experts won't and the tobacco industry can't: If you really want to quit, switch to smoke-free tobacco. The James Graham Brown Cancer Center and the University of Louisville are aiming their "Switch and Quit" campaign at the city of Owensboro. It uses print, radio, billboard and other advertising to urge smokers to swap their cigarettes for smokeless tobacco and other products that do not deliver nicotine by smoke. Supporters say smokers who switch are more likely to give up cigarettes than those who use other methods such as nicotine patches, and that smokeless tobacco carries less risk of disease than cigarettes do. "We need something that works better than what we have," said Dr. Donald Miller, an oncologist and director of the James Graham Brown Cancer Center, which supports the effort along with the University of Louisville. "This is as reasonable a scientific hypothesis as anybody has come up with and it needs to be tried." The campaign runs counter to the prevailing opinion of the public health community, which holds that there is no safe way to use tobacco. Federal researchers, however, have begun to at least consider the idea that smokers might be better off going smokeless. The National Cancer Institute at the National Institutes of Health says on its website that the use of all tobacco products "should be strongly discouraged," and that there is "no scientific evidence that using [...]

Dissolvable tobacco products may increase mouth disease in smokers, children

Source: onlinejournal.com Author: staff When they were originally released, it looked as though dissolvable tobacco might become a healthier alternative to traditional cigarettes. After all, there is no smoke to breath in and no juice to spit out. But a recent study suggests that these tobacco lozenges have the potential to cause increased mouth diseases as well as possible harm to children. The study is based on findings from John V. Goodpaster of the Indiana University Purdue University Indianapolis and colleagues. After analyzing the complex ingredients in the products, researchers found that they contained nicotine, along with finely-ground tobacco and a variety of flavoring ingredients, sweeteners and binders. When these substances are dissolved near the lips and gums, the effects can be just as harmful for the mouth as more traditional tobacco products. When the first dissolvable tobacco products in pellet, stick and strip forms went on sale to test markets in Indianapolis, Ind., Columbus, Ohio, and Portland, Ore., they were billed as a safer way to get your tobacco fix. But the study, published in the Journal of Agricultural and Food Chemistry, asserts that nicotine is still a harmful substance and prolonged exposure on the lips and gums is still harmful, no matter the delivery mechanism. The study also expressed concerns over other ingredients in the products, including coumarin, which has been banned as a flavoring agent in food because of its link to a risk of liver damage. 'The results presented here are the first to reveal the [...]

New types of smokeless tobacco present growing risks for youth: products mistaken for candy

Source: thenationshealth.aphapublications.org Author: Kim Krisberg The decline in the U.S. smoking rate is arguably one of the biggest achievements in the nation’s public health history. But as public health makes inroads, the tobacco industry is pushing back, offering new ways to deliver nicotine and hook lifelong customers. As nonsmoking ordinances sweep across the country, tobacco manufacturers are marketing new smokeless and spitless tobacco products, often selling them as complementary products to cigarettes — pushing the message that such “novel” tobacco products can deliver a nicotine fix whether smoking is allowed or not. Going by brand names such as Orbs, Snus and Taboka, the products are smokeless and spitless, often dissolving in a user’s mouth. For example, Marlboro Snus comes in a teabag-like pouch that a user puts between the cheek and gum and then discards after about 30 minutes. Camel Orbs look similar to small pieces of candy — almost like a Tic Tac — come in flavors such as “fresh” and “mellow,” and dissolve in a user’s mouth. Camel Sticks and Camel Strips also dissolve in a user’s mouth. A recent Camel Snus ad reads “Boldly Go Everywhere” and “Break Free.” While such products have yet to catch on in a significant way in the United States, public health advocates warn not to underestimate the influence of tobacco marketing, especially in regard to young people. They also warn that tobacco companies seem to be portraying the novel products as a “healthier” alternative to cigarettes or as a quitting aid. [...]

Is a tobacco company using packaging to target children?

Source: www.packworld.com Author: Sterling Anthony Allegations are that recent product launches by R.J. Reynolds encourage nicotine consumption by children and that that's the company's strategy. In particular, it's alleged that packaging is a core component of that strategy. It's not the first time that R.J. Reynolds has been accused of child exploitation. Remember Joe Camel? But, the more recent allegations are not a case of Joe Camel redux; this time, they address both physical components of packaging—graphics and structure. Of no surprise is that R.J. Reynolds roundly denies the allegations. It is not the objective of this article to judge the validity of the allegations but rather to examine them for lessons and insights. Consumer packaged goods companies (CPGC's) outside of the tobacco industry that view themselves insulated from the controversy are mistaken. There can be consequences that can impact CPGC's, in general. That argument will be developed subsequently, but first, some background. Going up in smokeless Camel Snus (the Swedish word for snuff rhymes with noose) is pasteurized tobacco in small, porous pouches, packaged 15 to a metal box. A pouch is placed inside the mouth, under the upper lip; but, while being smokeless like snuff, Snus does not necessitate spitting. The tobacco juice is swallowed, facilitated by the product's low-moisture and low-salt contents which trigger less saliva and by a variety of "flavors." Snus would seem to address at least two adult groups. One is users of conventional snuff, who want to indulge their desire for nicotine discreetly, [...]

Tobacco mints and poisoning: shaped like cell phones

Source: Author: When I was a child I used to have candy cigarettes, people now argue that giving them to children could lead to them smoking when older – well I do not smoke and never intend too. But parents should worry about giving their children smokeless tobacco mints, as there is now research that it could be poisoning them. Do not get me wrong, I am not saying that parents give them to their children, but they need to make certain that they never try these products. They look like cell phones, which is why children love to try them, but as they are laced with nicotine, they are a danger to young children. According to Oral Cancer News almost 600 kids a year accidentally consume smokeless tobacco products, and there are fears that this number will grow as more dissolvable tobacco products are released. It does seem strange how these companies are able to get around tough-new anti-smoking laws. These companies should be forced to not make their tobacco products look like candy, or even cell phones – it is for this reason why they are drawing the attention of young children.

New products ingenious or insidious?

Source: www.mailtribune.com Author: John Darling The use of smokeless tobacco in Jackson County has steadily risen in recent years among teens and adults — and now, officials fear the introduction earlier this year of new, candy-flavored "dissolvable tobacco" lozenges will make matters worse. Called Orbs, the pellets, which look and taste like breath mints, contain as much nicotine as a cigarette and could cause cancer of the mouth and throat, said Jane Stevenson, tobacco program coordinator for the county. Among eighth-grade males in Jackson County, use of smokeless tobacco jumped from 2 percent in 2001 to 7 percent in 2006, reported Stevenson. Among 11th-grade males, it rose from 10 percent in 2001 to 16 percent in 2006. Among adults here, 3 percent use smokeless tobacco. These figures are 1 to 4 percent higher than the state rates. "The increase of smokeless tobacco use here among teens is significant and alarming — and dissolvable tobacco is just as addictive as smoking," said Stevenson. "They are packaged to look hip and trendy and they carry the Camel logo. Usually, people are very loyal to their tobacco brand." The introduction of dissolvable tobacco pellets is in response to new laws prohibiting smoking in bars, restaurants and the workplace, said Mike Welch, owner of Puff's Magazine & Fine Tobacco, an Ashland smoke shop. The target market for dissolvable pellets, Welch added, is people who buy low-end generic cigarettes. His store won't be selling them, he said, because too many of his customers are concerned [...]

R. J. Reynolds introducing ‘dissolvable’ tobacco

Source: KSPR News Author: News Staff   Tobacco companies are facing new criticism, accused of targeting your kids. Not with ads, but with new types of tobacco products. Like Camel Snus, tea-bags filled with mint-flavored tobacco. R.J. Reynolds says Snus have become so popular, they're taking the next step -- totally dissolvable tobacco The company says it will solve all kinds of problems for traditional smokers. "They don't have second hand smoke. They don't have a litter problem. The product actually dissolves in your mouth as opposed to having to spit or extract something like a patch from your mouth like other smokeless products," says Tommy Payne of R. J. Reynolds. The company will soon test three new products: Camel Sticks that dissolve when you suck them, Minty Tobacco Strips that look like breath strips, and Orbs, flavored dissolvable tablets that some say look and taste like candy. Critics say R. J. Reynolds is doing what it did with Joe Camel -- marketing not to adult smokers, but smoker wanna-bes. "Really what you're doing with kids actually, it's kind of like a gateway drug. You're getting them addicted to nicotine, which then leads them to possibly wanting to do other things," says Dan Smith of the American Cancer Society. The Indiana Poison Control Center says just one Camel dissolvable delivers up to 300 percent of the nicotine found in just one cigarette. Take too many, and nicotine poisoning might set in, and you could develop oral cancer. R. J. Reynolds says [...]

2009-06-02T20:51:19-07:00May, 2009|Oral Cancer News|

Bill would bar sales of dissolvable tobacco

Source: wvgazette.com Author: Alison Knezevich In 2007, public health officials in West Virginia warned consumers about "snus," ground tobacco packaged in a teabag-like pouch. Now, some lawmakers want to draw more attention to the growing variety of smokeless tobacco products. A bill approved by the Senate Judiciary Committee on Wednesday would bar the sale of "dissolvable tobacco products" in West Virginia. Sen. Mike Oliverio, D-Monongalia, said it was highly unlikely the bill would pass this late in the legislative session. But he introduced it to start a discussion about the increasing use of smokeless tobacco products among teens, he said. "I just thought we should start a public debate," he said. Earlier this week, members of the teen anti-tobacco group Raze visited the Capitol for Tobacco Free Day, he said. Students from Oliverio's district told him about new dissolvable tobacco products, which take the form of dissolvable sticks, strips, and tablets. The kids said some teens use the smokeless tobacco products while sitting in class, Oliverio said. "It's scary stuff out there," he said. One of the newest products are Camel Orbs, dissolvable tobacco tablets packaged like mints. They hit the shelves in January. So far, the product is only available in three U.S. cities, said R.J Reynolds Tobacco Co. spokesman David Howard: Columbus, Ohio; Portland, Ore. and Indianapolis. They are made of finely milled tobacco and food-grade binders, he said. "These types of products, we believe, meet the needs of adult smokers," Howard said. Howard said such products let [...]

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