Legal loopholes allow big tobacco companies to target young children with new products
Source: http://www.contracostatimes.comAuthor: Sen. Mark Leno & Tony Thurmond With smoking now widely known as the nation's No. 1 preventable killer, Big Tobacco is targeting our kids with new products that give an illusion of more safety but carry the age-old motive to hook kids on tobacco at a young age. Preventing children from picking up nicotine addiction is the best way to keep them free of tobacco-related disease for life. That's why we've each introduced bills that seek to curb youth usage of smokeless (chewing) tobacco and e-cigarettes. Last year, many were shocked when Hall of Famer Tony Gwynn, who played for the San Diego Padres, died from cancer of the salivary glands that was related to decades of smokeless tobacco usage. Former World Series hero Curt Schilling, who helped propel the Arizona Diamondbacks and Boston Red Sox to championships, has blamed his bout with mouth cancer on chewing tobacco. Use of chewing tobacco by professional athletes sends the wrong message to our kids, but nonetheless a powerful one. Researchers at the Harvard School of Public Health have found that the use of smokeless tobacco by players has a powerful "role model effect" on youths, particularly young males. It's no wonder then that while overall rates of smoking have declined thanks to several decades of intense educational programs, smokeless tobacco rates have remained stubbornly high among youth. One in every 6 high school boys report regular usage. Assembly Bill 768 bans smokeless tobacco at all ballparks in California with organized baseball, [...]