chewing tobacco

New study claims children who use snus before age 16 are more likely to become cigarette smokers

Source: Reuters Health

Author: Shereen Jegtvig

Norwegians who started using snus before age 16 were more likely to become cigarette smokers than those who started using snus later in life, according to a new study.

Snus is moist smokeless tobacco developed in Sweden. It’s contained in a small pouch, and unlike regular chewing tobacco, it doesn’t make the user spit.

Research suggests snus has lower levels of chemicals called nitrosamines than cigarettes and may be less harmful.

In Norway, snus has become a smoking cessation aid and most older snus users are former smokers.

But snus is also becoming increasingly popular among young Norwegian adults, many of whom have not smoked cigarettes. And although research is divided, the current thinking is that snus use reduces the likelihood of taking up smoking.

The authors of the new study wanted to know more about when people start using snus, to see if that ties into whether they also begin smoking cigarettes.

“I already knew about the research investigating associations between snus use and later smoking, but discovered that snus debut age had not been mentioned in that research,” Ingeborg Lund told Reuters Health in an email.

Lund is a researcher with the Norwegian Institute for Alcohol and Drug Research – SIRUS, in Oslo. She and her colleague Janne Scheffels published their study in Nicotine and Tobacco Research.

The researchers analyzed surveys of Norwegian teenagers and adults conducted from 2005 to 2011.

Out of 8,313 people, 409 were long-term snus users who had started using snus before cigarettes or never used cigarettes. Of the snus users, 30 percent were long-term smokers.

Just over one third of the snus users started using snus before age 16. The researchers discovered those participants had two to three times the odds of becoming lifetime smokers, compared to people who began using snus after age 16.

They also found that early snus users had about the same rate of cigarette smoking as non-snus users. About 23 percent of early snus users were current smokers at the time of the survey, compared to only six percent of people who started using snus when they were older.

“Snus use seems to protect against smoking if the snus debut does not happen too early during adolescence,” Lund said.

She said it’s particularly important to keep teenagers tobacco-free until they are at least 16 years old.

“At younger ages, even if they start with a low risk product such as snus, there is a high risk that they will switch to – or add – other high-risk products, such as cigarettes,” she said. “This risk is reduced when they grow older.”

Since snus use is much less common in other countries, Lund said she doesn’t know if these results can be generalized outside of Norway and Sweden.

Lucy Popova, from the Center for Tobacco Control Research and Education at the University of California, San Francisco, told Reuters Health the new study was “interesting.” She was not involved in the research.

“Earlier initiation of snus basically makes it a gateway to tobacco use, to cigarette use in the future,” she said.

Popova explained that traditional Swedish snus is less dangerous than cigarettes.

“But it’s not harm-free, and (what) is really bad is when people start using both products because of increased rates of cardiovascular disease, pancreatic cancers and other problems,” she said.

Snus is fairly new to the U.S., and Popova said the version made in the U.S. isn’t like the traditional Swedish product.

“A research study found that it’s different from the traditional low-nitrosamine snus in Sweden – it’s not necessarily going to be as low-harm,” she said.

Popova is concerned with heavy promotion for smokeless tobacco products like snus.

“There’s been a lot of studies showing that more advertisement for tobacco products makes it more likely that children will use tobacco products,” she said, “and it’s important to keep youth tobacco-free as long as possible.”

RESEARCH SOURCE: bit.ly/1dP5O2Q Nicotine and Tobacco Research, online February 5, 2014.

* This news story was resourced by the Oral Cancer Foundation, and vetted for appropriateness and accuracy.

February, 2014|Oral Cancer News|

Spike in oral cancers puzzles experts

Source: www.turnto23.com
Author: Victoria Colliver/San Francisco Chronicle

Christine Schulz has never visited England, but she speaks with the clipped inflection of a vaguely British accent. It’s not an affectation but, rather, the mystifying after-effect of an 18-hour surgery she endured in 2009 to remove about half her tongue due to a cancerous growth that had spread to her lymph nodes.

Surgeons used skin from her wrist and upper leg to re-create the missing portions of her tongue. Through long term speech therapy, Schulz, 47, of Hollister, Calif., re-learned how to eat and talk with her reconstructed tongue. If she sounds as if she’s from a different country, Schulz isn’t complaining.

“At the moment I woke up from surgery, I realized exactly what a huge deal it was,” she said, describing how she had an incision in her throat to allow her to breathe and was prohibited to speak in her earliest days of healing.

Oral cancers, which include those of the mouth and tongue, are most common in men over 60 with a long history of smoking or chewing tobacco, often combined with heavy drinking. But in recent years, a spike in the incidence of oral cancers is being attributed to human papilloma virus or HPV.

But Schulz’s cancer was neither HPV– nor tobacco-related. That puts her in a camp of fewer than 7 percent of all oral cancers that have no identifiable cause, according to the Oral Cancer Foundation, an advocacy group based in Newport Beach, Calif.

“Surprisingly, a high percentage of tongue cancers — 45 percent — is not related to the virus. The cause, we don’t know,” said Dr. Steven Wang, a head and neck surgeon at the University of California San Francisco with expertise in microvascular reconstructive surgery.

Tongue cancer is relatively rare, diagnosed last year in about 13,000 U.S. patients — more than 9,000 men and 3,700 women. It leads to some 2,000 annual deaths, according to the National Cancer Institute. Overall, there were 42,000 diagnoses of the broader category of oral cancers, which include the mouth cavity, lips and the oropharynx, or the part of the throat at the back of the mouth. Oral cancers combined kill about 8,000 each year.

While statistics show many cancer types leveling off or even decreasing in recent years, the incidence of oral cancer has increased, due in large part to HPV. Between 1988 and 2004, the percentage of HPV-related oropharynx cancers skyrocketed by 225 percent, according to a 2011 study published in the Journal of Clinical Oncology. But that doesn’t explain the rise in oral cancers among patients with no known cause.

“It could be a genetic predisposition or it could be an outside source, a causal agent that hasn’t been discovered yet,” said Brian Hill, the Oral Cancer Foundation’s executive director.

Wang, who reconstructed Schulz’s tongue, said nonsmoking-related oral cancers tend to be less responsive to chemotherapy and radiation than HPV- and smoking-related tongue cancers. And often the symptoms are overlooked. His latest research, to be published in the journal Otolaryngology — Head and Neck Surgery, found that former or current smokers with a form or tongue cancer called squamous cell carcinoma had a better chance of surviving than patients with the same cancer who never smoked.

“People always notice the sore or the ulcer in the mouth, but they’re not thinking it’s cancer,” he said. “They’re thinking, ‘I’ve never smoked, I’m too young.’ And, unfortunately, their doctors are thinking the same thing.”

Because treatment is frequently delayed, Wang said nonsmokers with tongue cancer are more likely to have the disease treated aggressively. Surgeons are able to reconstruct the tongue, but they have yet to find a way to re-create its function.

For Schulz, what started as a bump in the back of her tongue that wouldn’t go away turned into a life-altering experience. Her marathon surgery and reconstruction was followed by chemotherapy, radiation and a year and a half of speech therapy.

Most extremely sweet foods do not register on what’s left of her taste buds, although she loves chocolate more than ever. She avoids bread and crackers because those kinds of foods turn to cement in her mouth, and she finds salads just too much work.

“Putting food in my mouth still feels foreign,” she said, adding that it takes her a long time to eat. “I have to chew it. I have to have a thought about where it is inside my mouth and make sure it stays there, chew enough so I know I have to swallow and then I have to have water.”

Here are some signs and symptoms of the disease:

– Patches inside your mouth or on your lips
– A sore on your lip or in your mouth that doesn’t heal
– Bleeding in your mouth
– Loose teeth
– Difficulty or pain when swallowing
– Difficulty wearing dentures
– A lump in your neck
– An earache that doesn’t go away
– Numbness of lower lip and chin

Sources: National Cancer Institute; Oral Cancer Foundation

March, 2013|Oral Cancer News|

New gene test detects early mouth cancer risk

Source: www.health.am

Researchers from Queen Mary, University of London have developed a new gene test that can detect pre-cancerous cells in patients with benign-looking mouth lesions. The test could potentially allow at-risk patients to receive earlier treatment, significantly improving their chance of survival.

The study, published online in the International Journal of Cancer, showed that the quantitative Malignancy Index Diagnostic System (qMIDS) test had a cancer detection rate of 91-94 per cent when used on more than 350 head and neck tissue specimens from 299 patients in the UK and Norway. Mouth cancer affects more than 6,200 people in the UK each year and more than half a million people worldwide, with global figures estimated to rise above one million a year by 2030*. The majority of cases are caused by either smoking or chewing tobacco and drinking alcohol.

Mouth lesions are very common and only five to 30 per cent may turn into cancers. If detected in the early stages treatment can be curative, but until now no test has been able to accurately detect which lesions will become cancerous.

The current diagnostic gold standard is histopathology – where biopsy tissue taken during an operation is examined under a microscope by a pathologist . This is a relatively invasive procedure and many mouth cancers are being diagnosed at later stages when the chances of survival are significantly reduced. For patients presenting with advanced disease, survival rates are poor (10-30 per cent at five years).

Lead investigator and inventor of the test Dr Muy-Teck Teh, from the Institute of Dentistry at Queen Mary, University of London, said: “A sensitive test capable of quantifying a patient’s cancer risk is needed to avoid the adoption of a ‘wait-and-see’ intervention. Detecting cancer early, coupled with appropriate treatment can significantly improve patient outcomes, reduce mortality and alleviate long-term public healthcare costs.”

The qMIDS test measures the levels of 16 genes which are converted, via a diagnostic algorithm, into a “malignancy index” which quantifies the risk of the lesion becoming cancerous. It is less invasive than the standard histopathology methods as it requires only a 1-2 mm piece of tissue (less than half a grain of rice), and it takes less than three hours to get the results, compared to up to a week for standard histopathology.

Consultant oral and maxillofacial surgeon, Professor Iain Hutchison, founder of Saving Faces and co-author on the study, said: “We are excited about this new test as it will allow us to release patients with harmless lesions from regular follow-up and unnecessary anxiety, whilst identifying high-risk patients at an early stage and giving them appropriate treatment. Mouth cancer, if detected early when the disease is most receptive to surgical treatment, has a very high cure rate.”

Dr Catherine Harwood, a consultant dermatologist and a co-author on the study, said: “Our preliminary studies have shown promising results indicating that the test can potentially also be used for identifying patients with suspicious skin or vulva lesions, offering the opportunity of earlier and less invasive treatments.”

Whilst this proof-of-concept study validates qMIDS as a diagnostic test for early cancer detection, further clinical trials are required to evaluate the long-term clinical benefits of the test for mouth cancers.

With further development it could potentially be applied to other cancer types as the test is based on a cancer gene – FOXM1 – which is highly expressed in many cancer types. In this study the researchers used the qMIDS test to detect early cancer cells in vulva and skin specimens with promising results.

Dr Teh’s earlier research on FOXM1 – which showed that when FOXM1 is overexpressed the protein loses its control over cell growth, allowing cells to proliferate abnormally –was awarded ‘Molecule of the Year 2010’ by the International Society for Molecular and Cell Biology and Biotechnology Protocols and Research.

Notes:
1. This study was jointly funded by the Facial Surgery Research Foundation – Saving Faces (UK), the Bergen Medical Research Foundation, Norwegian Cancer Research Association, British Skin Foundation and Cancer Research UK.

2. Teh M-T, et al. (2012) ‘Exploiting FOXM1-Orchestrated Molecular Network for Early Squamous Cell Carcinoma Diagnosis and Prognosis’ is published in the peer-reviewed journal International Journal of Cancer.

October, 2012|Oral Cancer News|

Dentists asked to help in curbing mouth cancer

Source:
Author:

The increasing cases of oral cancer have pushed the Cancer Research UK to ask dentists to look for cancer related symptoms in their patients. By checking the mouth properly, dentists can gauge whether or not a person is prone of developing mouth cancer.

Mouth cancer can be lethal if timely treatment isn’t provided to the patients. Smoking and heavy drinking could be one of the reasons behind causing mouth cancer. Chewing tobacco is yet again contributing to mouth cancer. While examining the patients, the dentists have been advised to look for cancer contributing factors.

It is estimated that by 2030 there will be an increase in the number of mouth cancer patients. People under the age group of 50 years are growing becoming victim of mouth cancer. Oral sex is yet another factor that could lead to mouth cancer.

People need to be made aware about the growing incidences of mouth cancer so that innocent lives could be saved. Avoiding heavy drinking, smoke and unhygienic oral sex can help in preventing mouth cancer. Besides, dentists can also help in saving lives by detecting mouth cancer earlier through regular checkups. It is hoped that the dentists will take serious note of the recommendations.

September, 2012|Oral Cancer News|

Head and neck cancer rates for smokeless tobacco described

Source: Health News Observer

September 16, 2012 | by Steven Rothrock MD

Smokeless tobacco is tobacco that is not burned or smoked. Other terms used for smokeless tobacco include chewing tobacco, spitting tobacco, dip, chew, and snuff. Typically these products are held in the mouth until juices are built up and spit out. Spitless products are available and some people choose to swallow the juices instead. Nicotine, which can be addictive, and cancer-causing agents are absorbed through the mouth’s lining.

While using smokeless tobacco has been associated with many different cancers, the magnitude of the risk has not been previously well described. This week, in an online edition of the International Journal of Cancer, researchers sought to identify the magnitude of the risk of developing head and neck cancer in those who used smokeless tobacco. Towards that goal, the risk of cancer was compared between 1,046 users and 1,239 non-users of smokeless tobacco. After adjusting for age, sex, race, education, cigarette smoking, and alcohol use, any use of smokeless tobacco was associated with a 20% increased risk of head and neck cancer. Use of smokeless tobacco for 10 or more years had a 320% higher rate of developing these cancers compared to those who never used these products.

In addition to head and neck cancers, users of these products are at risk for other cancers (e.g. esophageal, pancreatic, kidney), heart disease, high blood pressure, pregnancy loss, premature birth or low birth weights, low sperm counts, not to mention tooth gum disease and tooth decay. For those wishing to quit, help is available at the government website www.smokefree.gov.

This news story was resourced by the Oral Cancer Foundation, and vetted for appropriateness and accuracy.

September, 2012|Oral Cancer News|

The danger in smokeless tobacco products

Source: www.observer.ug (Uganda, Africa)
Author: Racheal Ninsiima

Tobacco use is the single most preventable cause of death among adults and is a significant factor for several mouth, throat, lung and heart diseases.

It is also a major contributor to morbidity. Globally, the World Health Organisation (WHO) estimates that tobacco causes about 71% of lung cancer, 42% of chronic respiratory diseases, 20% of global tuberculosis incidence and nearly 10% of cardiovascular diseases. But the issue of smokeless products that contain tobacco has for long been ignored.

According to Dr Sheila Ndyanabangi, the tobacco control focal point person at the ministry of Health, schoolchildren are also consuming the products. This is because sometimes the ingredients are written in foreign languages which may not be understood by the consumers.

What is smokeless tobacco?
There are two basic forms of smokeless tobacco: snuff and chewing tobacco. An article ‘smokeless tobacco and how to quit’ on the website www.cancer.org, says snuff is finely ground tobacco packaged in cans and is sold either dry or moist. The nicotine in the snuff is absorbed through the tissues of the mouth as it is placed between the cheek and gum.

Snuff is designed to be both “Smoke-free” and “spit-free” and is marketed as a discreet way to use tobacco. Chewed tobacco comes along as long strands of tobacco leaves that are chewed by the user who thereafter spits out the brown liquid (saliva mixed with tobacco).

Types of smokeless tobacco
Mouth fresheners:
The commonest is Kuber. It is a highly addictive tobacco drug disguised as a mouth freshener and packed in sachets similar to tea leaves. Kuber may be added to tea or simply licked. According to Dr Ndyanabangi, Kuber, rich in nicotine, is widely consumed by secondary school students and taxi drivers.

Results of a research conducted by the Uganda Youth Development Link (UYDEL) in 2011 revealed that Kuber also contains drugs like cocaine and marijuana which may lead to hormonal change, impaired brain development, mental health disorders and heart problems.
Kuber is often chewed with mairungi leaves, sucked or taken with hot water as a beverage resulting in a drowsy feeling. Kuber is sold in shops and supermarkets.

Chocolate:
Many people value chocolate as a delicacy. However, tobacco is one of the sweeteners added to some brands of chocolate, especially dark chocolate. Among the ingredients are: cocoa, sugar, cocoa butter, tobacco, soya lecithin, milk and gluten.

Menthol products:
Dr Ndyanabangi says people ought to be careful with menthol products such as toothpaste, mouthwash and gum; they may also contain tobacco. In some, menthol is used as a sweetener to make them useable and disguise the smell of tobacco. Other products include nicotine lollipops, wafers and water. Currently in the US, tablets are being investigated for any form of tobacco.

Nevertheless, the fact still stands; smokeless tobacco is as lethal as cigars. Dr Prossy Mugyenyi, the manager at the Centre for Tobacco Control in Africa (CTCA), says the tobacco in these smokeless products acts as a receptor and the person keeps demanding more and more.

“Just like a person becomes addicted to smoking and becomes a chain smoker, so do these smokeless products make one addictive to the tar and nicotine in them,” Mugyenyi says.

No safe tobacco
According to Dr Jackson Orem, head of the Uganda Cancer Institute, there is no safe form of tobacco and at least 28 chemicals in smokeless tobacco have been found to cause cancer. Smokeless tobacco products raise the incidence of cancer, especially oral cancers like mouth, tongue and throat.

In addition, Mugyenyi says excessive exposure of one’s body to tobacco increases the risk of heart disease, stroke, teeth loss, gum disease and aneurysm (abnormal widening of a portion of an artery due to weakness in the wall of the blood vessel). However, despite the prevalent risk, Uganda does not have a comprehensive tobacco control law. The WHO Framework Convention on Tobacco Control (FTCT) to which Uganda has been signatory since 2003 is not enforced.

“There is a lot of illicit trade in the tobacco industry and the fines of Shs 20,000 to Shs 30,000 stipulated in the statutory instrument of 2004 to ban smoking in public places are not punitive enough and neither are they being enforced,” Ndyanabangi says.

Tobacco use and baseball

Source: www.quitsmokingforyou.com

Like cigarettes, smokeless tobacco (snuff and chewing tobacco), cause mouth cancer, gum disease, and heart disease. Yet many think that chewing tobacco is safe or less so than smoking. This is not true!

In 1986, the Surgeon normal closed that the use of smokeless tobacco “is not a safe substitute for smoking cigarettes. It can cause cancer and a whole of noncancerous conditions and can lead to nicotine addiction and dependence.” Since 1991, the National Cancer institute (Nci) has officially recommended that the group avoid and desist the use of all tobacco products, including smokeless tobacco. Nci also recognizes that nitrosamines, found in tobacco products, are not safe at any level.
Chewing tobacco and baseball have a long tight affiliation, rooted in the cultural confidence among players and fans that baseball players chew tobacco and it is just part of the grand old game. This mystique is slowing changing with campaigns by ballplayers who have had or have seen friends with mouth cancer caused by chewing tobacco use.

Jeff Bagwell
Jeff Bagwell, retired first baseman with the Houston Astros and Joe Garagiola, a previous baseball player and commentator, campaign against tobacco use among children and addicted adults. In 1993, when Bagwell was 25-years-old, his dentist discovered leukoplakia, a whitish pre-cancerous sore in his mouth where he continually located chewing tobacco. About 5% of leukoplakias institute into cancer. Fortunately this did not happen to Jeff Bagwell due to the early detection by his dentist.

Rick Bender, The Man Without a Face
In 1988 Rick Bender, a 25 year old minor league baseball player advanced a large sore on the side of his tongue that would not go away for months. He began using ‘spitting tobacco’ when he was 12. After finding his dentist and then a biopsy by a specialist, he was diagnosed with mouth cancer.

Surgeons successfully removed the cancerous cells from Bender’s mouth and throat, taking a chunk of his tongue and the lymph nodes on the right side of his neck in the process. But removing the cancer also caused nerve damage that puny the use of his right arm, his throwing arm, which ended his baseball career. Later an infection occurred to the right side of Bender’s jaw after radiation therapy. As a result, it deteriorated and doctors had to remove his right jaw.

As a follow Rick Bender calls himself “the man without a face” and lectures on the dangers of ‘spitting tobacco’ throughout the nation. Bender visits schools and colleges over the country to dispel what he sees as the myths about chewing tobacco. He also addresses major and minor league baseball players each year at spring training.

Robert Leslie
Sonoma County has it own tragic baseball related, smokeless tobacco, and mouth cancer story. In June of 1998, Robert Leslie died at the young age of 31 from mouth cancer after years of chewing smokeless tobacco. He had been diagnosed four years prior and had bravely counseled youths against the use of smokeless tobacco after that point. Leslie, who was a star pitcher at Rancho Cotate High School, turned to coaching after a brief attempt at playing expert baseball. He was a popular coach at Casa Grande High School. He believed, rightly so, that the cancer had resulted from years of stuffing wads of smokeless tobacco between his gums and lower lip. He advocated against the use of chewing tobacco prior to his death. He is missed.

History Of Tobacco Use and Baseball
Tobacco has a long association with baseball. From the earlier beginnings of baseball in the late 1800′s, baseball players chewed tobacco to keep their mouths moist in dusty dirt parks of that era. Drinking water was thought to make one feel too heavy. Players also used tobacco spit to soften leather gloves and to give the spitball its wild gyrations canada viagra.

Chewing tobacco’s popularity among baseball players rose and fell with the times, most often trading places with cigarettes and cigars. The wrongful confidence that chewing tobacco caused the spread of tuberculosis lead to its reduction in use during the end of the nineteenth century. during the beginning of the twentieth century, it again rose to major use until after Wwii when cigarettes became more popular in the U.S.

During the 1950s, cigarettes reached their most prominence when teams legitimately had sponsored brands. For example, Giant’s fans (New York Giants that is) smoked only Chesterfield Cigarettes to show their team loyalty. during this era, baseball cards were often packaged with cigarettes. As a kid, I remember having my Dad buy Lucky Strikes so I could get the baseball cards.

In 1962, the Surgeon General’s record highlighted the cause and follow between smoking and heart disease and smoking and cancer. Believing that chewing tobacco was a safer product, baseball players took up smokeless tobacco again. Since then, smokeless tobacco has dominated the sport of baseball, from the major leagues down to the high school level. And similar to the targeted cigarette marketing of the 1950s, smokeless tobacco producers have promoted tobacco chewing straight through baseball players, even providing free samples in major and minor league clubhouses.

All tobacco, including smokeless tobacco, contains nicotine, which is addictive. The whole of nicotine absorbed from smokeless tobacco is 3 to 4 times the whole delivered by a cigarette. Nicotine is absorbed more slowly from smokeless tobacco than from cigarettes, but more nicotine per dose is absorbed from smokeless tobacco than from cigarettes. Also, the nicotine stays in the bloodstream for a longer time.

By giving players free samples of chew tobacco, the smokeless tobacco manufacturers were getting players hooked to the addictive drug nicotine in a tobacco goods that contains 28 cancer-causing substances. Even today, I saw a full-page magazine ad from R.J. Reynolds Tobacco Co. With a free coupon for Camel Snus. It was advertised as “Spitfree” and “Sold Cold” in large bold print, while in small print a warning stated, “this goods may cause gum disease and tooth loss.”

Big League Chew, a chewing gum aimed at children, is a goods that uses the deep association between baseball and chewing tobacco. Introduced in 1980, Big League Chew consists of shredded bubble gum, which resembles loose chewing tobacco. It is packaged in an aluminum foil pouch, similar to the containers of chewing tobacco, with the cartoon image of a baseball player on the outside. While candy cigarettes, other symbolic tobacco goods aimed at children, fell out of favor years ago, Big League Chew continues to be popular with kids.

Luckily, the love affair between baseball and smokeless tobacco seems to be subsiding. In 1993, minor league baseball banned all use of tobacco products among its teams. As follow fewer major leaguers are now coming up from those ranks using tobacco products. Campaigns are manufacture headway discouraging tobacco use and encouraging substitute habits like chewing gum or munching on sunflower seeds. Remember previous Giants employer Dusty Baker, setting an example for young players by stopping tobacco use and chewing sunflower seeds in the dugout?

Still an estimated 7.6 million Americans age 12 and older (3.4 percent) have used smokeless tobacco in the past month, and smokeless tobacco use is most common among young adults ages 18 to 25.

So if you use tobacco, please stop. It is the best thing you can do for your health. There are many tobacco cessation programs and nicotine change treatments. And make sure to have regular cancer screening examinations with your dentist. Early detection is indispensable for preventing mouth cancer.

Oral cancer on the rise in the US; Americans unaware of major risk factors

Source: Dental Tribune

NEWPORT BEACH, Calif., USA: New research conducted on behalf of the Oral Cancer Foundation has found that many Americans are unaware of the fact that the human papillomavirus (HPV), a sexually transmitted virus, is the fastest-growing risk factor for oral cancer. The data supports the current consensus that awareness of oral cancer and early discovery measures is low, and that most Americans do not recognize that the profile of the oral cancer patient has evolved from heavy smokers and drinkers to anyone who is sexually active.

According to the OCF, approximately 40,000 Americans will be newly diagnosed with oral cancer in 2012. This is the fifth consecutive year in which there has been an increase in the incidence rate of the dangerous disease. Oral cancer is often caught in the late stages, when the five-year survival rate is less than 50 percent. When diagnosed in the early stages of development, oral cancer patients have an 80 to 90 percent survival rate.

The results of the national survey, conducted by market research consultancy Kelton among a representative sample of 1,024 Americans aged 18 and over, indicated that more than four in five Americans know that smoking (83 percent) and chewing tobacco (83 percent) are risk factors. However, the survey also revealed that they remain in the dark about other potential causes of oral cancer, including alcohol consumption and HPV, the most common sexually transmitted infection.

The survey showed that women tend to be slightly more aware of the risk factors of oral cancer than men. Forty percent of women and 33 percent of men correctly recognize alcohol consumption as a risk factor for oral cancer, but less than 30 percent of both sexes realize that a sexually transmitted virus is a causative factor for the disease.

“Oral cancer takes the life of one person an hour and for those who do survive, it can be severely disfiguring and debilitating,” said Brian Hill, founder and executive director of the OCF and a stage-four oral cancer survivor. “It’s one of the few types of cancer that hasn’t experienced a significant decline in fatalities over the past several decades. To reverse this trend, we need to create awareness that virtually everyone over the age of 18 is potentially at risk and hence in need of an opportunistic annual oral cancer screening.”

According to Hill, because people are not aware of the risk factors, they do not take a proactive approach to screening and early detection of oral cancer, which has a high survival rate if diagnosed early.

OCF is currently organizing an extensive effort to promote Oral Cancer Awareness Month in April and to encourage dental and medical practices throughout the U.S. and Canada to offer free oral cancer screenings during the month. Several companies and organizations are co-sponsoring OCF’s efforts, including LED Dental, manufacturer of the VELscope Vx oral cancer screening system. The OCF survey was funded in part by the company.

A summary of the recently released survey, “Americans’ appreciation for their mouth overshadowed by their lack of awareness of oral cancer”, is available at www.oralcancer.org/study. The survey document includes detailed information about specific risk factors, as well as a summary of the survey results. The breakout report, which includes the survey questions and detailed answers, is also available on the same webpage.

This news story was resourced by the Oral Cancer Foundation, and vetted for appropriateness and accuracy.

Swedish Match Announces Market Expansion for General Snus

Swedish Match today announced it has expanded into 7 additional US markets with its General brand Swedish snus. General is the number #1 selling snus in the world and the flagship brand for Swedish Match. Now General will be available in convenience stores and tobacco outlets in the metropolitan areas of New York, Los Angeles, Minneapolis, Phoenix, Denver, Nashville and throughout the state of Ohio with its two new flavors in the product assortment, Nordic Mint and Classic Blend. Those flavors were launched in Chicago, Dallas and Philadelphia in mid-2011.

“These particular markets were chosen because they meet a number of important criteria to maximize the success of the General brand – from local smoking restrictions to the number of adult tobacco consumers and the potential opportunity for the snus category as a whole,” according to Clark Darrah, Vice President Next Generation Products.

General is authentic Swedish snus crafted from a sophisticated blend of premium tobaccos using a unique GothiaTek® production process ensuring the highest measure of quality. Snus is sold in pouches that are placed inconspicuously under the user’s upper lip, and is a form of smokefree and spit free tobacco that is popular among white-collar professionals throughout Scandinavia, where it first originated in the early 19th century. While the category is still young in the United States, snus has enjoyed tremendous growth of over 225% since its first introduction domestically in 2006 and is now about 6% of the smokeless tobacco category.

Darrah adds, “Adult tobacco consumers are increasingly looking for discrete, satisfying alternatives to traditional smokeless tobacco and cigarettes. Swedish snus and the General brand in particular has been the number one choice for discrete tobacco satisfaction among millions of Swedes for decades and now American consumers are finding it to be a superior choice to traditional American smokeless products.”

Promotional support for the market expansion will include extensive print and on-line advertisement as well as direct mail, sampling events and a word of mouth program—The General’s Club. More details on the General’s Club will be announced at a later date.
About General: General Snus, the worldwide leader, is a smokeless tobacco which has been enjoyed for more than 150 years. General Snus is fresh, discrete and the ultimate in pure tobacco satisfaction. Go to www.generalsnus.com to learn more.

About Swedish Match: Swedish Match develops, manufactures and sells market-leading brands in the product areas of Snus and American Moist Snuff, Other Tobacco Products (US mass market cigars and chewing tobacco) and Lights. Some of our well known brands in the US include Red Man, Timber Wolf, Longhorn, General, Garcia y Vega and White Owl. For more information visit the website at www.SwedishMatch.com .

SOURCE Swedish Match North America

This news story was resourced by the Oral Cancer Foundation, and vetted for appropriateness and accuracy.

April, 2012|Oral Cancer News|

Senate takes aim at tobacco in baseball

Source: chicagoist.com
Author: Angie Wiatrowsk

As the Rangers and Cardinals play in the World Series, the U.S. Senate is pushing for something else. As if they have nothing better to do.

Four United States Senators, including Dick Durbin of Illinois, and health officials from St. Louis and Arlington, TX. made pleas in separate letters in hopes of banning chewing tobacco at baseball games and on camera. They want to stress not only the harmful effects on the players, but the image they’re sending to children who watch them.

St. Louis public health authority Pamela Walker said in her letter, “Younger people believe smokeless tobacco is a safer alternative to cigarettes, and when they see people they idolize do it that reinforces that belief. Not only that, it makes dipping look cool.”

Baseball players dipping is no news, it’s been affecting kids for years whether we tend to ignore it or not. Shoot, the term “bullpen” came to existence when Blackwell Tobacco Company released Bull Durham brand tobacco in 1860.

After all, who as a kid growing up playing ball didn’t have their share of Big League Chew? That’s right, before you hit the field, pull out that stringy wad of “groundball grape” and stick it in your cheek like the guys on TV.

It was an alternative to chewing tobacco that was very well marketed to kids. It was created by Portland Mavericks’ pitcher Rob Nelson and New York Yankees’ Jim Bouton. The two were sitting in the bullpen and were searching for a fun alternative to chewing tobacco that had taken over ballparks all across America in the 1970s.

Big League Chew was introduced in 1980 and the packaging and product itself was ironically similar to that of chewing tobacco. Coincidence? We think not. We also think this ban won’t do anything really. Tobacco was banned in the Minor Leagues in 1993 but it hasn’t stopped many people from taking up the habit. Players are still going to hide it, kids are going to do it if they want to.

And let’s not forget the catchy slogan, “You’re in the Big Leagues when you’re into Big League Chew.” It’s got to be better than, “You’re in the Big Leagues when you’ve got oral cancer.” That’s how it ended for Babe Ruth, who died of throat cancer at age 53.

October, 2011|Oral Cancer News|