Test Markets Reveal Women Choose Dissolvable Tobacco

Source: Convenience Store News WINSTOM-SALEM, N.C. -- Since starting a second round of testing, R.J. Reynolds Tobacco Co.'s dissolvable tobacco products are proving popular among women. The product line -- Camel Sticks, Camel Strips and Camel Orbs --do not require spitting, which could be a deciding factor among female tobacco users. According to a report in the Winston-Salem Journal, females represented 45 percent of all adult smokers who bought Camel Sticks, Camel Strips and Camel Orbs during September and October. Of all adult tobacco users, 31 percent were women. By comparison, the news outlet reported that adult males make up 85 percent of moist snuff and Camel Snus users. R.J. Reynolds' dissolvable line is currently being sold in Denver and Charlotte, N.C. The first round of testing took place in Columbus, Ohio Indianapolis and Portland, Ore. "We have seen a noticeable appeal and interest of the dissolvable products with adult female tobacco consumers," Reynolds spokesman David Howard told the newspaper. Stephen Pope, an industry analyst and managing partner of Spotlight Ideas in England, said Reynolds may have discovered a niche with adult female tobacco users. "Clearly the figures for the dissolvable products make for fascinating reading and actually show that here could be a product that, if handled correctly, could well offer an opportunity for a special female-targeted product that could be as significant as Virginia Slims was for Philip Morris," he said. The dissolvable products "could prove to be the first viable smokeless tobacco products for females," stated Bonnie [...]