Philip Morris sues Australia over cigarette packaging

Source: http://www.nytimes.com/ Author: Bloomberg News Philip Morris International said it had started legal action against the Australian government over the nation’s plans to allow the sale of cigarettes only in plain packages. The company filed a notice of claim against the government saying that the proposals violate terms of Australia’s Bilateral Investment Treaty with Hong Kong, according to an e-mailed statement on Monday from Philip Morris’s Asian unit. A copy of the court document was not immediately available. Australia, which has already banned the public display of tobacco products in retail outlets, wants to outlaw logos on cigarette packs and force them to be sold in plain dark-olive packaging, carrying health warnings instead of company logos. Cigarette brand names will appear on the packages in the same size and style of printing. The legislation, if passed by Parliament, would come into force in 2012. “The forced removal of trade marks and other valuable intellectual property is a clear violation of the terms of the bilateral investment treaty between Australia and Hong Kong,” Anne Edwards, a spokeswoman for Philip Morris Asia, said in the statement. “We believe we have a very strong legal case and will be seeking significant financial compensation for the damage to our business.” The government raised tobacco taxes by 25 percent last year as it sought to curb smoking, which is the nation’s largest single preventable cause of death, according to the nation’s health minister, Nicola Roxon. “We don’t believe that taking that action is in breach [...]

A different camel is back in the glossies

Source: nytimes.com Author: Andrew Adam Newman The two largest tobacco companies in the United States voluntarily stopped advertising cigarettes in magazines, with Philip Morris, whose brands include Marlboro, ceasing in 2005 and R. J. Reynolds, whose brands include Camel, at the beginning of 2008. Now the Camel logo is back prominently in major glossies, including Rolling Stone, Sports Illustrated and Maxim — but not to advertise cigarettes. R. J. Reynolds is advertising Camel Snus, a tobacco packet that wedges in the upper lip and, unlike chewing tobacco, is promoted as “spitless” because low salt content spares users the unpleasantness of public expectoration. Although snus is popular in Sweden, this is the first time it has been marketed in the United States by a major American tobacco company. The campaign, by Quaker City Mercantile in Philadelphia, pitches Camel Snus (pronounced snoose) as a way around smoking bans. The ads cater to specific magazine audiences, with a recent issue of Rolling Stone promoting snus as “sweaty outdoor festival friendly” and one in Sports Illustrated declaring it “extra inning friendly.” Others call snus “your flight just got canceled friendly,” “ridiculously long conference call friendly” and “fancy hotel friendly.” David Howard, an R. J. Reynolds spokesman, said that the company had not reversed its magazine policy, but that this was a Camel of another color. “We do not advertise cigarettes in print right now and have not done that for a couple years, but Camel Snus is not a cigarette,” Mr. Howard said. “This [...]

2009-09-23T13:54:31-07:00September, 2009|Oral Cancer News|
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