For the first time in nearly four decades, smokeless tobacco has no hand in sponsoring the College National Finals Rodeo

Source: Billings Gazette CASPER, Wyo. — The once steadfast coupling of chewing tobacco and the collegiate cowboy extravaganza is no more. There are no Copenhagen banners, there are no Skoal flags. There are no free samples. For the first time in nearly four decades, smokeless tobacco has no hand in sponsoring the College National Finals Rodeo. “It’s a tremendous and tragic loss to college rodeo,” National Intercollegiate Rodeo Association Commissioner Roger Walters said during the weeklong 2011 CNFR, which ended Saturday night at the Casper Events Center. “Who lost? Our students.” For 37 years, U.S. Smokeless Tobacco gave hundreds of thousands of dollars in the form of scholarships to college rodeo. While the presence of the company’s banners and flags at the CNFR ceased in 2009, the company — acquired by Altria that same year — continued giving scholarship money through last year. Walters said the company, in a time of economic hardship, gave roughly $250,000 in scholarships each year to college rodeo performers. The sponsorship pullout by the company, he said, constituted an 80 to 85 percent loss in money available for the performers. “I understand the reasons (for their departure), but in the long run, it hurts our students,” he said. “And that’s what this rodeo is for, first and foremost.” Health officials, however, applauded the move. “It is never a good idea to promote a product that is a deadly killer,” said Niki Mueller, the program director of Wyoming Through With Chew. “Rodeo is a family event, [...]

First wrongful death settlement from chewing tobacco won by plaintiff

NEW HAVEN, Conn. (AP) — A smokeless tobacco company has agreed to pay $5 million to the family of a man who died of mouth cancer in what the family's attorney and an expert called the first wrongful death settlement from chewing tobacco. Attorney Antonio Ponvert III told The Associated Press on Tuesday that U.S. Smokeless Tobacco Co. agreed to pay $5 million to the family of Bobby Hill of Canton, N.C. "This company manufactures and sells a dangerous and defective product that it knows causes addiction, disease and death in consumers who use it as intended," Ponvert said. The company, which makes Copenhagen and Skoal brands and was headquartered in Greenwich, Conn. before it was acquired by Altria last year, confirmed the settlement in a regulatory filing, but declined further comment. Mark Gottlieb, director of the Tobacco Products Liability Project at Northeastern School of Law in Boston, said he believes it's the first case of its kind and predicted more lawsuits involving smokeless tobacco. "I think this is sort of a wakeup call to the plaintiff's bar that there are a lot of victims of smokeless tobacco use out there and it's possible these cases can be successful," Gottlieb said. Past lawsuits against smokeless tobacco makers were not successful and lawyers focused more on cigarette makers due to stronger evidence to back up their claims even though smokeless tobacco is harmful as well, Gottlieb said. "The cigarette is sort of the dirty needle of nicotine delivery," Gottlieb said. Tobacco [...]

2010-12-08T09:15:35-07:00December, 2010|Oral Cancer News|
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