Life-shattering cancer sent PR ‘rock star’ to hell and back
Source: Theglobeandmail.com Author: Michael Posner For 15 years, Mat Wilcox reigned as Canada's queen of corporate crisis management. She sat at the centre of all kinds of tempests - labour disruptions, product tampering and recall cases, the avian flu controversy, and dozens of other high-profile issues. In the prime of life, she was chief executive officer of her own Vancouver-based public relations firm, the Wilcox Group, with a staff of 40 and annual revenues in the millions of dollars. Although she typically worked 80 hours a week, often commuting between offices in Vancouver and Toronto, she was, she says, the picture of good health. And she felt invincible, "fabulous, like a rock star." Then, in an instant, the entire structure toppled over, her confidence shattered. One morning in March of 2008, while putting on her late mother's diamond earrings, she felt a strange lump beside her left ear. She went to an outpatient clinic and was immediately prescribed antibiotics. When that regimen failed to clear it up, her doctor arranged a biopsy. The conclusion was swift and devastating: parotid gland cancer. That grim news was followed by worse: An ultrasound scan uncovered two large, unrelated tumours in her thyroid. In no time at all, Ms. Wilcox's doctors had fast-tracked surgery for her salivary gland cancer and recommended the maximally aggressive radiation treatment for the thyroid. All of a sudden, Ms. Wilcox was confronting the biggest crisis management issue of all - her own life. There was precious little time for [...]